Republican National Party Drops $3 Mil in OH

I have a front row seat I tell ya, but I do think by November, we're going to be tired of ads. From the Cleveland Plain Dealer Openers blog:

With Barack Obama poised to raise and spend money unencumbered by federal campaign finance limits, the Republican National Committee says it will help remedy any imbalance suffered by John McCain -- starting with a $3 million ad campaign to run in Ohio, Michigan, Pennsylvania and Wisconsin, according to an online news alert from Roll Call.

The independent expenditure ad campaign will highlight differences between the candidates' energy proposals. It will take advantage of the fact that the RNC has vastly more money than the Democratic National Committee: $53.5 million on hand for the RNC, compared with $4 million for the DNC.

"Following Barack Obama's decision to become the only major party presidential candidate in history to not adhere to campaign spending caps, the Republican National Committee has begun an independent expenditure campaign in accordance with FEC regulations," RNC I.E. consultant Brad Todd told Roll Call in a statement. Todd's firm, On Message Inc., produced the ad, which Roll Call says will run from this weekend through July 15.

It's a nice effort, but the problem is that the average age of the TV viewer is 50. And while they may be the most likely to actually vote, it appears that there is a whole new demographic that has quit watching TV. I just hope this isn't a portent that the GOP is fighting the last war with the last war's weapons.