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Yesterday, both John McCain and Barack Obama addressed the annual League of United Latino Citizens conference in Washington D.C. At 15% of the population, Latinos are now the country's largest minority, and, as a consequence, the presidential candidates are working hard to secure the lion's share of their votes. Latinos also represent the fastest-growing segment of the U.S. voting population, so you can expect the courtship to become a fixture in American politics.
Obama appeared late in the afternoon. There was more energy in the ballroom, more campaign signage, more people, and louder music. The elevator muzak that had preceded McCain's speech was replaced with Shakira's "Hips Don't Lie." McCain's speech felt like your typical rubber-chicken affair. Obama's felt like a party. And Obama made the wise choice of having one of the nation's senior-most Latino elected officials, Los Angeles Mayor Antonio Villaraigosa, introduce him. McCain might've had Florida Senator Mel Martinez do the same for him. He didn't. The LULAC leadership introduced McCain.
Obama brought the audience to its feet when he entered and exited the stage. He had them cheering throughout. His speech used the theme of diversity to argue for immigration reform and economic policies aimed at the Latino working class. This is the LULAC's bread and butter, and the audience ate it up. The room clearly supported the Illinois senator.
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