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Back in 1960, four University of Michigan professors published a landmark study that, to the nation's utter shock, found that Americans are nothing but lemmings when it comes to our most sacred Democratic rite, voting. Titled "The American Voter," the study revealed that, by and large, Democrats and Republicans voted for their respective parties for no better reason than that was what their parents had done before them. Independents, the study claimed, were even less informed than their partisan neighbors. In fact, if anything, they were less interested and involved in politics than the donkeys or the elephants.
"The American Voter Revisited" is chock-full of depressing conclusions, couched in academic understatement. In-depth interviews conducted with 1,500 people during the two most recent presidential elections revealed that the "majority of people don't have many issues in mind" when they discuss voting, (study co-author Michael) Lewis-Beck says. Sometimes they say they're attracted to a candidate because "I just don't think we should change parties right now." They tend to inherit their party allegiance from their parents, and those beliefs tend to stay fixed throughout their lives, he says.
...do socio-economic conditions and, especially, party identification, still largely determine how Americans vote? Are voters still mostly inattentive to politics, with a rather low level of interest in politics, and very little under standing of the liberal-conservative debate raging at the elite level? The answer to these questions, perhaps surprisingly, is "yes." In other words, the typical American voter follows pretty much the same cues as he or she did fifty years ago.
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