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MSNBC About to 'Blow Up'?

3 years ago
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MSNBC's convention coverage, beset by production gaffes and personality clashes, has made a larger impact on YouTube than it has on the ratings and a "high-ranking MSNBC journalist" told The Politico that tensions inside the network are about to "blow up". Though the ratings of all three cable news outlets are up compared to the 2004 convention, so far MSNBC has finished third behind CNN and Fox News.

Blogger David Hauslaib of Jossip.Com gleaned the following from sources at MSNBC:
1) Nobody can believe how much Keith Olbermann is getting away with, even if he does draw ratings; 2) As an Olbermann protege, Rachel Maddow is attracting negative feelings from staffers, since she stays mum on many of these catfights, but "there's still time" to represent; 3) MSNBC head Phil Griffin is alienating staffers by publicly defending Olbermann while privately bashing him, and it's left many wondering when that will leak (oops); 4) MSNBC publicist Jeremy Gaines appears increasing[ly] stressed out and can be seen "shaking" with a phone attached to his ear dealing with reporters; 5) You don't want to run into Chris Matthews anytime soon, especially en route to the bathroom, because he has zero pleasant things to say right now; 6) Joe Scarborough is definitely stressed, but he's managed to calm down a bit today and can be seen laughing and gabbing.
The implosion of MSNBC's DNC coverage is ironic since the narrative being sold by the media going into the convention was whether the Democrats could achieve party unity. Since the Clintons resoundingly stifled that storyline, the question now is, will Olbermann, Matthews and Scarborough unite to save MSNBC?

Jon Stewart called the infighting, "Lord of the Flies on the NBC roof!" If you've been enjoying the convention on C-SPAN or one of the other networks, this clip from The Daily Show will get you up to speed. Kudos to them, satirizing the surreal is a difficult task.

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