'Sweat Equity' - New McCain Ad

greg-mcneilly

Greg McNeilly

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Posted:
10/22/08
John McCain's campaign has a new :30 second ad airing today titled "Sweat Equity."




The ad could have just as easily been called "Joe the Plumber."

Man or woman on the street spots can be very powerful. This spot uses a little bit of that magic but ends up being too muddled and mixed to really push a break-through message.