'I Am Joe' - New McCain Spot
Greg McNeilly
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Posted:
10/23/08
John McCain's new 1:30 web video is titled "I Am Joe."
Given the state of play in this race, it's probably more effective than the sharper contrasts they've tried previously. Or for that matter, the incredibly negative ads run by do-anything-to-win Barack Obama.
The man/woman on the street stuff is good. The mix of video and audio formats this was composed in also adds to its authenticity.
Given the state of play in this race, it's probably more effective than the sharper contrasts they've tried previously. Or for that matter, the incredibly negative ads run by do-anything-to-win Barack Obama.
Still...one can't but think while watching "I'm a PC."