O.J. Simpson a Role Model?

Howard Bragman is one of Hollywood's smartest and most successful publicists and crisis counselors. (Among his clients, the Lewinsky family.) His new book Where's My Fifteen Minutes? is fast, fun and insightful. The book lays out simple and sensible rules for any person or company that wants to shape (or reshape) its public perception.

He also explains how any celebrity can rejigger his image. Any celebrity? Watch the video below, then weigh in: