Download the Politics Daily Toolbar
Our new toolbar integrates the latest news and analysis into your Web browser and installs in seconds. Download it now!

Politics DailyPolitics Daily

  • HOME
  • ABOUT
  • COLUMNISTS
  • TOPICS
  • THE CAPITOLIST
  • WOMAN UP
  • DAILY FLOTUS
  • JUST IN
  • THE CRAM
  • CONTACT

    Stay in Touch

  • Inside Politics Daily

    Study: Sarah Palin Too Pretty to Attract Voters

    Posted:
    03/5/09

    Via the LA Times comes word of a theory sure to raise a few eyebrows:

    Newly released academic research suggests that Sarah Palin's sexiness, while great for selling copies of Vogue magazine and political buttons about the hottest governor from the coldest state last fall, may actually have hurt her vote-getting ability, which seems to be what elections are all about.







    The research, conducted by a psychologists at the University of South Florida actually confirms the findings of other studies that shows that beautiful women have a hard time being taken seriously in the work place. Just how did the researchers arrive at the conclusion that Palin's good looks turned out to be more of a hindrance than a help in terms of winning in November?

    They took a group of 133 undergraduates and assigned them to write a few lines about one of two celebrities: Palin or actress Angelina Jolie. Half of the participants in each category were asked to write "your thoughts and feelings about this person," while the other half were asked to write "your thoughts and feelings about this person's appearance."

    The participants were then asked to rate their subject (Palin or Jolie) in terms of various attributes, including competence. Finally, they were asked who they intended to vote for in the upcoming election.

    Those who wrote about Palin's appearance were more positive in their assessments than those who assessed her qualities as a person. But they rated her far lower in terms of competence, intelligence and capability, and were far less likely to indicate they panned to vote for the McCain-Palin ticket.

    Nathan Heflick, one of the studies co-author's, found the results disturbing. In essence, the perception among the college students he querried showed that when a woman is pretty, people are less likely to think of her as being competent. In other words, even if McCain had picked Angelina Jolie, the election results may have been the same.

    Get the new
    PD toolbar!





    Follow PoliticsDaily On Facebook and Twitter,
    and download the new Politics Daily toolbar!

    David Knowles

    A journalist, musician and novelist, David Knowles has covered politics at AOL for the past two and a half years...more

    Contact David Knowles

    subscribe to: RSS email: David Knowles

    Related Articles

    Related Articles

    • Palin to run Red Cross Turkey Trot in Wash.

      13 hours ago

      RICHLAND, Wash. -Sarah Palin is taking a Thanksgiving break from her book tour to spend time with family members in Washington for a 5K run to benefit the Red Cross. Palin detailed her plans Wednesday...

    • Palin stops in Fla. town that feted her in 2008

      1 day ago

      THE VILLAGES, Fla. -Sarah Palin, who says the 2012 presidential election isn't on her radar, took her "Going Rogue" book tour to the biggest of the battleground states Tuesday, including a stop in the...

    • Palin arrives at Fort Bragg to a crowd of hundreds

      2 days ago

      FORT BRAGG, N.C. -Hundreds of people are lined up at an Army base in North Carolina where former Republican vice presidential candidate Sarah Palin is signing books. Palin arrived a little after 11...

    • Happening Right Now

       
    Politics Daily on Facebook

    Other News

     
    News Logo