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    MSNBC Jumps Shark with 'Teabagging' Mockery

    Posted:
    04/16/09
    http://farm3.static.flickr.com/2232/1542369883_2cf09ebbb4.jpgMSNBC's "low-brow Teabag coverage" and juvenile criticism of Tea Party protesters was a definitive moment for the cable network, inasmuch as it marked the end of what once was, at least, an interesting network.

    The truth is that, despite my being a conservative, I've always liked watching -- and appearing on -- MSNBC. I think most honest political junkies would agree. After all, before they embraced, "The power of change," they were, in fact, "The place for politics."

    (And the fact that MSNBC consistently covered politics gave them an interesting, if not profitable, niche.)
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    In fairness, other cable networks cover politics sporadically. But if got sick of watching CNN talk about what's happening in Azerbaijan -- or if you got tired of watching someone play catch in front of the Fox studios (as I type this, they are doing a segment on the NFL draft -- which involves playing catch, of course) -- you could always switch to MSNBC.

    http://babble.com/CS/blogs/strollerderby/2009/mika.jpgAnd if you were lucky, you might hear the e late Tim Russert or Chuck Todd or Pat Buchanan discuss things such as 'who will win Iowa?'...

    ... Sure, you knew most of the anchors and guests were liberally biased -- but that's entirely different from what the cable network now provides -- which is essentially liberal talking heads, 24/7.

    Now -- save for 'Morning Joe' -- which is still, at least, attempting to maintain some sort of ideological balance -- MSNBC has taken a noticeable radical left turn.

    What is more, this does not appear to be a natural evolution, but rather a business decision.

    Just as MSNBC anchors were all apparently informed to get on Twitter (within a matter of a week, they all signed up), it seems they have also been informed to ratchet up the liberal rhetoric. Even formerly respectable, serious, non-partisan day-time anchors have begun injecting liberal commentary into their news "reporting".

    Of course, the obvious signal was MSNBC's Primetime lineup. The network that not so long ago featured http://images.huffingtonpost.com/2007-08-08-TrustDavidShuster-thumb.JPGlibertarian-leaning Tucker Carlson -- followed by the formerly somewhat centrist Chris Matthews' "Hardball" -- has morphed into something quite different. Keith Olbermann's success as an obnoxious talker led to the 'Rachel Maddow Show'.

    Matthews apparently got the memo, and has transformed his show into a venue for spouting liberal talking points. And 'Tucker' was nixed in favor of '1600 Pennsylvania Avenue', which then made way for liberal talker Ed Schultz to give MSNBC a 100 percent liberal primetime lineup.

    It's also worth noting that President Obama cannot approach a microphone without MSNBC dropping everything to cover it. This morning -- the president held a press conference to announce a high speed rail project -- which I guess is interesting -- but not the sort of thing I would expect complete and total coverage of. Our friends at at MSNBC, however, made sure we heard every word.

    Aside from the obvious ideological bent, it is perhaps even sadder that MSNBC seems to have forsaken legitimate political news and commentary in favor of catering to the lowest common denominator. They seem to have realized that Fox rakes in great ratings with it's conservative bent, and so they tried to position themselves as the "anti-Fox". Same basic template -- radically different point of view. Of course, the point of view is pro-Obama (see MSNBC's deal to only ask Homeland Security Secretary Janet Napolitano one question).

    Unfortunately, while MSNBC's ratings are indeed starting to climb, it appears they have created a monster. The recent references to "Teabagging" are the final indication that MSNBC is not only 'the place for liberal politics,' but that they have adopted the coarsened rhetoric of the liberal blogosphere (of course, you could argue this is the Free Market at work -- and that I am merely being nostalgic by longing for real news and commentary).

    What is worse, it appears to be spreading. CNN reporter Susan Roesgen's antics yesterday at the Chicago Tea Party either point to the fact that CNN is going the way of MSNBC -- or that Roesgen is auditioning to be the next MSNBC anchor.

    While the decision to become the "Liberal Fox" was probably a good decision from a business standpoint, the people they brought in have gone beyond that objective. Instead of emulating the Fox model, they have created a 24-hour outlet for hard-line propaganda and anti-conservative vitriol.


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    Matt Lewis

    Matt Lewis is a writer and commentator based in Alexandria, VA ... more

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