As I reported yesterday, Barack Obama's burger jaunt was cause for inter-network sparring, but for the burger joint in question, everything's coming up roses...or should I say, O'ses. (Sorry, that was my homework for Local TV News Copy 101.)
According to a source at the Five Guys Restaurant, the President's visit has resulted in a more-than-doubling of business, and "everybody wants the 'Obama Burger.'" They even had to stay open last night to satisfy the demand.
The "Obama Burger" is the unofficial (for now) designation for a cheesburger with lettuce, tomato, mustard, and jalapenos. There was not, apparently, a jump in demand for the "Brian Williams Burger (cheeseburger with ketchup)."
A quick review of the restaurant's history page indicates that they hardly needed the help, expanding from 5 locations in 2001, to over 300 today. They serve only fresh, never-frozen beef, as evidenced by the fact that none of their restaurants has a freezer.
They claim over 250,000 ways to order a burger, and while I might philosophically disagree, it sure is hard to argue with success.
As for President Obama, maybe he should get out of the gate more often and grace other businesses with the Obama Sales Spike.
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