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While advertising on Fox is part of our communication plan, we had not requested time on Glenn Beck's show specifically. We have instructed our advertising agency to inform Fox to ensure Glenn Beck's program is not part of our advertising plan.Fox does not seem likely to lose much money from these actions, as the companies in question have, for the most part, simply shifted their advertising schedules so that their spots do not air during Beck's show. Moreover, a staunchly anti-Obama platform is paying huge financial dividends for the network, with viewership up 11 percent from a year ago. It seems the lesson here is that while there may be a limit to the specific tenor and wording that Fox's television hosts use against the president, the general game plan is still to present Fox as the "voice of the opposition" to the Obama administration.
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