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CNN Falls to Last Place in Cable News
When the October cable news ratings are finalized Monday afternoon, CNN will finish fourth and last place for the first time, the New York Times' Media Decoder blog reports. The network that pioneered the 24-hour news format has trailed the Fox News Channel and MSNBC before, but is now also being beaten by its sister network, CNN Headline News.
For the first time, MSNBC's "Countdown with Keith Olbermann" beat CNN's prime-time highlight, "Anderson Cooper 360," and Sean Hannity's and Rachel Maddow's programs both finished solidly ahead of "Larry King Live" in the prime-time hours.
CNN said that it still attracts the most viewers when all hours of the day are considered, and that it is no surprise that viewers turn to more partisan programming during prime-time. "CNN's ratings are always going to be more dependent on the news environment, much more so that opinion-based programming especially in prime time," the network said in a statement.
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For the first time, MSNBC's "Countdown with Keith Olbermann" beat CNN's prime-time highlight, "Anderson Cooper 360," and Sean Hannity's and Rachel Maddow's programs both finished solidly ahead of "Larry King Live" in the prime-time hours.
CNN said that it still attracts the most viewers when all hours of the day are considered, and that it is no surprise that viewers turn to more partisan programming during prime-time. "CNN's ratings are always going to be more dependent on the news environment, much more so that opinion-based programming especially in prime time," the network said in a statement.
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David Sessions
David Sessions is a journalist based in New York who covers politics, religion, and the arts. He is the founding editor of patrolmag.com. ...moreRelated Articles
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Comments (43)
Lizzie
2:49PM Oct 26th 2009
MSNBC's Keith Olbermann and Rachel Maddow's voice of the democratic party.
RATE THIS COMMENT:
(8)
(8) 
Stella
5:19PM Oct 26th 2009
This was taken directly from the Huffington Post concerning 3rd quarter cable TV ratings:
Fox News has pulled off another dominant quarter, claiming the top 10 cable news programs in 3Q 2009 and growing against 3Q 2008, while CNN and MSNBC lost substantial portions of their election-boom audience.
Fox News averaged 2.25 million total viewers in prime time for the third quarter, up 2% over the previous year. That's more than CNN (946,000, down 30%) and MSNBC (788,000, down 10%) combined.
"The O'Reilly Factor" led all cable news programs with an average of 3.295 million total viewers for the quarter, up 12% over the previous year. "Hannity" (2.603 million, up 9%), "Glenn Beck" (2.403 million, up 89%), "On the Record with Greta van Susteren" (2.150 million, up 16%), and "Special Report with Bret Baier" (1.997 million, up 20%) rounded out the top five.
Meanwhile, flagship programs at MSNBC and CNN did not sustain their growth from 3Q 2008: At MSNBC, "Countdown with Keith Olbermann" averaged 1.087 million total viewers, down 12% from the previous year and "The Rachel Maddow Show" averaged 996,000 total viewers (Maddow began the program in September 2008, so a comparison for the quarter would be inaccurate; compared to September 2008, though, Maddow's September 2009 total viewer average is down 40%). At CNN's "Anderson Cooper 360" averaged 1.005 million viewers, down 17% from the previous year and "Lou Dobbs" averaged 658,000 total viewers, down 24%. Larry King and Campbell Brown were both down just slightly in total viewers.
CNN in particular had a rough quarter in the primetime Adults 25-54 demo: the network dropped 39% compared to 3Q 2008, averaging 287,000 viewers.
--------
Actually, Fox is doing EVEN BETTER than these statistics reported on 30 September 2009.
Read more at: http://www.huffingtonpost.com/2009/09/30/fox-news-dominates-3q-200_n_304260.html
Fox News has pulled off another dominant quarter, claiming the top 10 cable news programs in 3Q 2009 and growing against 3Q 2008, while CNN and MSNBC lost substantial portions of their election-boom audience.
Fox News averaged 2.25 million total viewers in prime time for the third quarter, up 2% over the previous year. That's more than CNN (946,000, down 30%) and MSNBC (788,000, down 10%) combined.
"The O'Reilly Factor" led all cable news programs with an average of 3.295 million total viewers for the quarter, up 12% over the previous year. "Hannity" (2.603 million, up 9%), "Glenn Beck" (2.403 million, up 89%), "On the Record with Greta van Susteren" (2.150 million, up 16%), and "Special Report with Bret Baier" (1.997 million, up 20%) rounded out the top five.
Meanwhile, flagship programs at MSNBC and CNN did not sustain their growth from 3Q 2008: At MSNBC, "Countdown with Keith Olbermann" averaged 1.087 million total viewers, down 12% from the previous year and "The Rachel Maddow Show" averaged 996,000 total viewers (Maddow began the program in September 2008, so a comparison for the quarter would be inaccurate; compared to September 2008, though, Maddow's September 2009 total viewer average is down 40%). At CNN's "Anderson Cooper 360" averaged 1.005 million viewers, down 17% from the previous year and "Lou Dobbs" averaged 658,000 total viewers, down 24%. Larry King and Campbell Brown were both down just slightly in total viewers.
CNN in particular had a rough quarter in the primetime Adults 25-54 demo: the network dropped 39% compared to 3Q 2008, averaging 287,000 viewers.
--------
Actually, Fox is doing EVEN BETTER than these statistics reported on 30 September 2009.
Read more at: http://www.huffingtonpost.com/2009/09/30/fox-news-dominates-3q-200_n_304260.html
RATE THIS COMMENT: (7)
(7) Pundit
7:47PM Oct 26th 2009
CBS, ABC, NBC & PBS have MILLIONS more viewers in ANY tine slot, including PBS Jim Lehrer's Newshour, than Faux, ever had!
2M teabagging bozos of 305M = less than 1% of our nation
While Rupert Murdoch, cheney are the least popular persons in the USA!
Nixon & Felon Spiro Agnew have greater favorability and relevance than always errant RNC mouthpiece; Faux Noise.
2M teabagging bozos of 305M = less than 1% of our nation
While Rupert Murdoch, cheney are the least popular persons in the USA!
Nixon & Felon Spiro Agnew have greater favorability and relevance than always errant RNC mouthpiece; Faux Noise.
RATE THIS COMMENT:
(-6)
(-6) Sandina
2:52PM Oct 26th 2009
Absolutely!
RATE THIS COMMENT: (5)
(5) woofandmeow
2:56PM Oct 26th 2009
MORE NEWS LIB MEDIA TRYING TO HIDE FROM YOU*****Obama's Safe School Czar JENNINGS helped young boy get raped by older man-----also he is a supporter of Harry Hay, top member of NABMLA, a child rapist group that says it is okay to have sex with boys as young as 18 MONTHS!-------------ANITA DUNN------communications czar said on tape one of her favorite philosophers is MAO---communist dictator who killed over 60 million people in China, he killed more people than Hitler.------poor libs reading this are boiling with anger---the truth hurts!!
RATE THIS COMMENT: (26)
(26) jrotced02
3:59PM Oct 26th 2009
woofandmeow
2:56PM Oct 26th 2009
You sound more jealous than outraged.
2:56PM Oct 26th 2009
You sound more jealous than outraged.
RATE THIS COMMENT: (-14)
(-14) Mesaman
2:59PM Oct 26th 2009
The polls are biased and influenced by MSNBC. But then there is seldom any credibility from the leftist side. We have MSNBC (should be BS NBC),and in last place and certainly deserved so, CNN, and CNN's illegitimate sister HLN, next in line to be "loser of the tube". What these three channels have in common is their need for an extreme colonic cleansing thus eliminating the most prominent bowel obstucttions; Dobermann, Madcow, and Brucey Anderson.
RATE THIS COMMENT: (16)
(16) gatso27
3:14PM Oct 26th 2009
Nice reporting David. You said CNN is in last place but you conveniently left out what networks are ahead of them. Does your fingers tremble typing in the word Foxnews,O'really or Glen Beck. What you did is what l call selective news reporting.
RATE THIS COMMENT: (22)
(22) mooshu999
3:14PM Oct 26th 2009
olbermann and maddow are the voices of the far left
RATE THIS COMMENT: (18)
(18) Pilgrim
3:25PM Oct 26th 2009
What is so surpising about the low ratings,when you have a Lou Dobbs spouting hate to a large segment of our society.
RATE THIS COMMENT: (-14)
(-14) kathy
4:21PM Oct 26th 2009
Pilgrim, I watch Lou Dobbs, and he isn't spouting hate, I dont think you have ever even watched his program. He fair, shows both sides and opinions, if you are so narrow minded that you cant see that, then you need to see a psychiatrist to find out why you seem to see things like thru a tube.
RATE THIS COMMENT: (15)
(15) PCL
4:20AM Oct 27th 2009
But what about sweet ol' Anderson Cooper--he's adorable! CNN is just gonna have to go find some Right Wing Nutjob and give him a show and let him rant on and on about conspiracies and crap like that. They'll survive.
http://wp.me/pywxb-J5
http://wp.me/pywxb-J5
RATE THIS COMMENT: (-3)
(-3) redpandafan
3:35PM Oct 26th 2009
Pilgrim, since when is telling the truth spouting hate? Oh yeah, only in a lib's world when they don't want to admit the truth.
RATE THIS COMMENT: (16)
(16) ANGELO
3:45PM Oct 26th 2009
FIXED NOISE WAS NOT INCLUDED BECAUSE EVERYONE KNOWS THAT THEY ARE NOT A RELIABLE SOURCE FOR NEWS!!! DON'T BELIEVE ME? JUST GO TO YOU TUBE AND ENTER"9.12 TEA PARTY-MARCH FOOTAGE" AND SEE FOR YOURSELVES!!!THESE ARE THE FOX SHEEP AT THIER FINEST!!!
RATE THIS COMMENT: (-18)
(-18) Rusty
3:51PM Oct 26th 2009
Fox ain't news a channel. Actual news channel don't sponsor protest against the government. Fox actually organized the teabaggers and 912 protest. CNN , MSNBC ,ABC, CBS and NBC never did anything like that when Bush was president. That why Fox is not a news channel. lol
RATE THIS COMMENT: (-22)
(-22) iput4doe8
4:20PM Oct 26th 2009
Rusty that is the stupidest thing I have heard in a looooooong time.
RATE THIS COMMENT: (14)
(14) rthompson1329
4:32PM Oct 26th 2009
rusty you have that a little backwards. Real Presidents don't make comments about TV stations.....
RATE THIS COMMENT: (16)
(16) libslie0066
7:50PM Oct 26th 2009
What a nimrod.
RATE THIS COMMENT: (1)
(1) oxbow99
4:04PM Oct 26th 2009
Add CNN, BSNBC, and the liberal rest, and what do you have? Not even half of FOX'S ratings. Soooooooo.....you libs can fight amongst yourselves for the scraps.
RATE THIS COMMENT: (16)
(16) Pundit
7:48PM Oct 26th 2009
oxy, even CBS, ABC, NBC & PBS have MILLIONS more viewers in ANY tine slot, including PBS Jim Lehrer's Newshour, than Faux, ever had!
2M bozos of 305M = less than 1% of our nation
While Rupert Murdoch, cheney are the least popular persons in the USA!
Nixon & Felon Spiro Agnew have greater favorability and relevance than always errant RNC mouthpiece; Faux Noise.
2M bozos of 305M = less than 1% of our nation
While Rupert Murdoch, cheney are the least popular persons in the USA!
Nixon & Felon Spiro Agnew have greater favorability and relevance than always errant RNC mouthpiece; Faux Noise.
RATE THIS COMMENT: (-3)
(-3) 
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