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    Sarah Palin's Newsweek Cover: It's Not Sexist

    Posted:
    11/20/09
    Regarding the question of whether or not the Newsweek cover of Sarah Palin is "sexist," I couldn't help but be reminded of a memorable line from the cult classic "rockumentary," Spinal Tap. The conversation between the faux rock band's manager and their guitarist goes like this:
    Ian Faith: They're not gonna release the album... because they have decided that the cover is sexist.
    Nigel Tufnel: Well, so what? What's wrong with bein' sexy?
    Call me Nigel, but I don't think the Palin cover was sexist, although it is pretty sexy. I suspect Todd Palin, and perhaps Sarah thought so, too, at least when the photo ran in Runner's World magazine last year. A controversy, fueled by the former governor herself, erupted because Newsweek does not focus on Palin's fitness regimen, but instead on liberal journalists' views of her fitness, shall we say, to be a standard-bearer for Republicanism. And so when Palin complains that the Newsweek cover is "out of context," well that point is inarguable. But that doesn't necessarily mean it's sexist.
    As a conservative, I'm generally opposed to the notion of promiscuously throwing around such accusations. Being accused of being a "sexist" does not quite carry the same stigma as being accused of being a "racist," but it's still a very serious accusation. And conservatives, who have long railed against playing the race card and the sex card and invoking political correctness, should be the last people to play the sexist card.
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    The notion that the cover was sexist also implies that the magazine's decision to use that kind of photo would not have occurred were she a man. This does not ring true to me. Washingtonian magazine put a shirtless Barack Obama on the cover of their magazine not so long ago and was accused of all manner of lapses in propriety -- but not sexism.
    Likewise, Palin's insinuation that marketing considerations may have played a role in Newsweek's editorial decision-making seems an unlikely insult for a conservative to make. Since when are we appalled by the exigencies of market capitalism? Yes, Newsweek's circulation is dropping like a stone, and yes, the editor-types figured they'd sell more magazines with Palin (not to mention those shapely legs) on the cover, but isn't that an implied compliment to Sarah -- and one that belies the magazine's snarky headline and critical article?
    It seems likely to me the photo will sell magazines, just as the shirtless Obama did. Call it selling sex appeal and one more example of the modern-day news media putting profit ahead of seriousness, but don't call it "sexist." My guess is Newsweek did not make the decision because they wanted to diminish Palin, but because they frankly know what everyone knows – that sex sells. As a writer, I know that if I write a column about the nation of Turkey -- or about Harry Reid -- my column will get less attention than if I write about Meghan McCain or Sarah Palin. Thus, there are incentives for us to give the audience what they want...in this case, Sarah Palin in a jogging suit.
    It's also true that Palin benefits from her attractive image -- as well as from her image of not being a standard "politician." She can't have it both ways.You can't pose for a picture and then be mad when people see it. Frankly, I think Palin should be happy with the photo. It's dramatically better than a previous Newsweek cover of Palin in which an extreme close-up photo highlighting imperfections was intentionally used to (in my estimation) make her look less flattering.
    As Tom Hanks said in A League of Their Own -- and he was talking about female ball players -- "There's no crying in baseball." And that's the final thing that bothers me about Palin's playing the victim. A generation ago, when prominent women politicians were a novelty, a feminist bumper sticker poked fun at the old adage that a woman's place is in the home. "A woman's place is in the House -- and the Senate," it proclaimed. A lot of conservatives believe that Sarah Palin's rightful place -- eventually -- is in the White House. She would do well to remember the wisdom repeated often by Harry Truman: "If you can't stand the heat, get out of the kitchen." Truman wasn't talking about sex or sexism: he was talking about having thick enough skin to be a leader.



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    Matt Lewis

    Matt Lewis is a writer and commentator based in Alexandria, VA ... more

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