$1 Billion Spent on Political Ads in '09
Christopher Weber
Correspondent
Posted:
12/9/09
A media analysis firm finds about $1 billion has been spent on political advertising so far this year, with most of that money going towards -- you guessed it -- the health care reform debate.
TNS Media Intelligence says because 2009 is an off year for elections, that $1 billion figure isn't even close to the record $3.4 billion spent on ads during 2006, Talking Points Memo reported.
Two-thirds of the money spent this year was doled out by issue advocacy groups. While most of it went for television commercials, mostly on local cable, a larger chunk than ever was spent on Internet ads.
But because of the economic downturn, analysts say it's unlikely 2010's political ad spending will break the '06 record.
TNS Media Intelligence says because 2009 is an off year for elections, that $1 billion figure isn't even close to the record $3.4 billion spent on ads during 2006, Talking Points Memo reported.
Two-thirds of the money spent this year was doled out by issue advocacy groups. While most of it went for television commercials, mostly on local cable, a larger chunk than ever was spent on Internet ads.
But because of the economic downturn, analysts say it's unlikely 2010's political ad spending will break the '06 record.