Hot on HuffPost:

See More Stories

Women's Vote Will Likely Decide British Elections

5 years ago
  0 Comments Say Something  »
Text Size
Many things are still uncertain as we move toward the British general elections later this spring. But here's one thing everyone agrees on: This election will be decided by women.

Signs of women's strategic importance are everywhere you look. Both candidates for prime minister have assiduously courted the "Internet vote" by reaching out to the well-educated, middle-class stay-at-home moms who populate popular sites like Mumsnet. (There's even a new tag to identify these voters -- "cybermums" -- which bears resemblance to America's "soccer moms" of campaigns past.)

Last week, in an unprecedented move, the BBC's premiere political debate program, "Question Time," had an all-female audience to highlight women's concerns going into the election. And the grassroots Fawcett Society, the U.K.'s leading nonprofit for promoting equality between women and men, is spearheading an initiative titled "What About Women?" The campaign challenges all major political parties to outline their proposals as they affect women across a host of policy areas, including the economy, education and crime.

So far, at least, things seem to be favoring the opposition Conservative Party where women's votes are concerned. Although women in the U.K. historically tend to vote Conservative, Tony Blair was able to woo them to Labour's side in 1997. But the latest YouGov polls show women favoring the Tories, 37 percent to 29 percent, with men split evenly between the parties.

A lot of this has to do with the exceedingly charming and media-friendly David Cameron, who has -- against the wishes of some in his party -- promised to impose all-women shortlists in local elections to boost female candidates. Cameron is also helped by his beautiful and skilled PR-executive wife, Samantha, a poster-girl for the working mom (lest anyone accuse the Tories of being old-school where women are concerned).

Meanwhile, Prime Minister Gordon Brown is, both by nature and by aspect, far more telegenically challenged than Cameron. (He famously fumbled a question about his favorite biscuit (cookie) on a Mumsnet chat.) Still, Brown is doing his best to woo women back to Labour. He recently argued that proposed Tory tax cuts would harm "middle-class mainstream mums." (He's referring to shadow Finance Minister George Osborne's pledge to make some of the government's current tax breaks for families means-based.) On Monday, Brown went so far as to promise women a legal right to home births.

It's still too soon to tell how all of this posturing for the women's vote will play out. (The election must be held by the first week of June.)

In the meantime, the opposition Liberal Democrats Party has an entirely novel strategy for winning over the hearts and minds of female voters. Last week, the party announced that one Anna Arrowsmith will stand for election as a member of Parliament. Ms. Arrowsmith made her name in Britain by making highly popular pornographic films -- for women. Now she'd like to fight against the sexualization of children and wants to improve the visibility in women in government. In her own words: "Someone had to do it . . . and I've got a lot of -- for want of a better word -- balls."

You go, girl!

Follow Delia on Twitter.
Outbrain - The Most Trusted Content Discovery Platform

Get Your Content Discovered.

Promote your content on premium websites

Learn More ›

Outbrain Amplify:
Get your content discovered

Your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.

Learn More

Outbrain Engage: The solution for a modern publisher

Outbrain Engage is a full stack software solution that empowers an entire media organization to more effectively manage its online content and programming experience.

Learn More

The world's largest content discovery platform

We bring together premium publishers and marketers of all sizes (including many of the world's leading brands) into the world's largest and most vibrant content marketplace. Learn more about Outbrain ›

561 Million

The global audience reached by Outbrain each month*

190 Billion

The total recommendations we serve consumers monthly

80%

Of the world’s leading brands use Outbrain

* Audience reach according to comScore, September 2014. Leading brands via Ad Age DataCenter / Kantar Media, 2014.

Andy Blau
We selected Outbrain not only because the revenues were higher than others, but because its engine drives better recommendations than others.
Andy Blau
Senior Vice President, Group General Manager
Time Inc.
Dan Horowitz
It's less about buying traffic than it is about reaching the right people with relevant headlines to get them to your content.
Dan Horowitz
EVP and Senior Partner
Fleishman-Hillard Digital
Katrina Craigwell
Our goal is always to deliver content that adds value to the conversations being held by the end user. Outbrain allows us to do just that.
Katrina Craigwell
Global Manager of Digital Marketing
GE
Bailey Foote
The fact that we’re able to drive these kinds of transactions with consumers at scale and with increasing efficiency has made Outbrain paramount to our marketing strategy.
Bailey Foote
E-commerce Manager
The Line
Neal Moore
You cannot leave it to chance that someone will find and engage with your content. Outbrain can put your content in the midst of the world’s most prestigious publications.
Neal Moore
CEO
Click2View
Zach Zavos
Having links to our content appearing directly on premium publisher sites helped us establish our brand.
Zach Zavos
Co-Founder
Conversant Media
Mike Brito
Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis.
Mike Brito
Group Director
WCG

A global footprint of service

We operate offices in 11 global territories and we partner with publishers and marketers in over 55 countries, including the U.S., UK, France, Brazil, India and Japan. Come join us ›

Our New Approach to Comments

In an effort to encourage the same level of civil dialogue among Politics Daily’s readers that we expect of our writers – a “civilogue,” to use the term coined by PD’s Jeffrey Weiss – we are requiring commenters to use their AOL or AIM screen names to submit a comment, and we are reading all comments before publishing them. Personal attacks (on writers, other readers, Nancy Pelosi, George W. Bush, or anyone at all) and comments that are not productive additions to the conversation will not be published, period, to make room for a discussion among those with ideas to kick around. Please read our Help and Feedback section for more info.

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

Follow Politics Daily


  • Comics
robert-and-donna-trussell
CHAOS THEORY
Featuring political comics by Robert and Donna TrussellMore>>
  • Woman UP Video
politics daily videos
Weekly Videos
Woman Up, Politics Daily's Online Sunday ShowMore»
politics daily videos
TV Appearances
Showcasing appearances by Politics Daily staff and contributors.More>>