Soon after Steve Jobs concluded his unveiling of the new iPhone 4 at the Worldwide Developers Conference 2010 on Monday, people around the world started talking about one of the phone's new features.
Called FaceTime, the built-in advancement lets users of the company's latest iPhone conduct a mobile one-on-one video conversations with one another in real time.
With placement of a new camera on the face of the phone, as well as one on the back, the application for FaceTime was immediately clear, even if the feature will only work if you and the person you're talking to both own the new iPhone.
Apple, who would like consumers to believe that FaceTime is poised to revolutionize the people communicate, shrewdly prepared a new demonstration video of the product to accompany the release.
And on Twitter, where "FaceTime" grew in popularity as a trending topic, the response from users was telling.
"Holy crap," wrote louiedelcarmen, "that FACETIME video phone app is a game changer. Video phone calls ala Star freakin' Trek!"
"You know it's good when it makes you wanna cry," tweeted twestonkendall.
"This is why Apple is a successful tech company," wrote gabrieldj. "They don't sell tech, they sell how it can change your life."
Of course, as is always the case with Twitter users, there has also been no shortage of snark about FaceTime.
"FaceTime: because chatroulette wasn't weird enough," wrote superpixels. "Now you can drunk dial while nekkid!"
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