NYT Blogger Who Knocked Fox News' Audience Diversity Has the Same Problem
Matt Lewis
Columnist
Posted:
07/29/10
Brian Stelter, who reports on TV and digital media for The New York Times, sent out a tweet the other day that drew lots of attention.
As Stelter tweeted,
Interestingly, though, the media site where Stelter primarily blogs (New York Times' Media Decoder) suffers from the lowest percentage of African-American readers (4.6%) when compared to comparable media sites like Mediaite (5.8%), Gawker (6.4%), Mediabistro (9.2%), etc., according to Nielsen Media Research.
Maybe he should have checked that first?
(In case you're worried that I might be making the same mistake, according to Nielsen, Politics Daily has a larger percentage of African-American readership (7.7%) than Stelter's blog -- and also has a larger share of the African-American readership than other prominent, comparable political sites).
As Stelter tweeted,
This of course, played into the "Fox is racist" meme, and, not surprisingly, Stelter's words were retweeted many times (and also inspired several media blogs to further discuss Fox News' lack of diversity)."Fox, as we all know, has biggest audience in prime time. But among African Americans, it's smallest -- 29k vs. 134k for CNN, 145k for MSNBC."
Interestingly, though, the media site where Stelter primarily blogs (New York Times' Media Decoder) suffers from the lowest percentage of African-American readers (4.6%) when compared to comparable media sites like Mediaite (5.8%), Gawker (6.4%), Mediabistro (9.2%), etc., according to Nielsen Media Research.
Maybe he should have checked that first?
(In case you're worried that I might be making the same mistake, according to Nielsen, Politics Daily has a larger percentage of African-American readership (7.7%) than Stelter's blog -- and also has a larger share of the African-American readership than other prominent, comparable political sites).