Administration Buys $700,000 TV Ad Touting Health Care Law
Christopher Weber
Correspondent
Posted:
07/30/10
The Obama administration has hired a familiar face to pitch its health care law to seniors in a new television ad.
Andy Griffith, of Mayberry and "Matlock" fame, appears in the 30-second spot being rolled out on cable channels starting Friday.
The 84-year-old actor tells seniors that "good things are coming" under the health care overhaul, including "free checkups, lower prescription costs and better ways to protect us and Medicare from fraud."
The $700,000 ad was paid for by Medicare and is part of an open enrollment campaign that will continue through the end of the year. Medicare says the goal is to educate seniors about new benefits available starting in 2011.
Polls show that seniors are more skeptical of the health care law than younger people because Medicare cuts allowed for much of the funding to expand coverage for the uninsured, The Associated Press reported.
The ad will air on channels popular with seniors such as the Weather Channel, CNN, Hallmark and Lifetime.
Watch the ad:
Andy Griffith, of Mayberry and "Matlock" fame, appears in the 30-second spot being rolled out on cable channels starting Friday.
The 84-year-old actor tells seniors that "good things are coming" under the health care overhaul, including "free checkups, lower prescription costs and better ways to protect us and Medicare from fraud."
The $700,000 ad was paid for by Medicare and is part of an open enrollment campaign that will continue through the end of the year. Medicare says the goal is to educate seniors about new benefits available starting in 2011.
Polls show that seniors are more skeptical of the health care law than younger people because Medicare cuts allowed for much of the funding to expand coverage for the uninsured, The Associated Press reported.
The ad will air on channels popular with seniors such as the Weather Channel, CNN, Hallmark and Lifetime.
Watch the ad: