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How the Target Boycott Made Me Rethink My Patriotism

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LONDON -- When you live abroad for a long time, you tend to identify certain cultural objects that anchor you with a sense of home. They are the things that -- for better or for worse -- come to signify "America."

It might be a diner that serves all-day brunch. Or the blissful simplicity of a tumble dryer. Or -- depending on your politics -- the meteoric rise of a Mama Grizzly politician or a musician for whom the public is Gaga.

For me, that cultural touchstone has always been Target, the iconic superstore of highways and strip malls across America, where you can buy everything from toothpaste to DVD players. Whenever we go back to the States, my husband and I devote an entire day to shopping at Target. We even have a running "Target list" on our computer, to which we add items regularly throughout the year.

Target boycottIn fact, I'd say that my feelings toward Target border on the patriotic. (Which is saying something, given that my patriotism rarely extends beyond listening to the odd Woody Guthrie lyric). I don't mean this in the simplistic way that George W. Bush once famously exhorted Americans to go shopping in the aftermath of 9/11 in order to boost the national mood. No.

For me, Target embodies America at its very best. It combines the elegant efficiency of a Fordist economic model that marries mass production to mass consumption alongside a democratic ideal that caters to all shoppers -- high- and low-brow alike -- in one fell swoop. In an economic sense, Target is the very essence of that clichéd, but compelling, melting pot that defines our national narrative.

But now a pall has been cast over my abiding love of the chain. In case you haven't heard, Target donated $150,000 to a group supporting an anti-gay Minnesota gubernatorial candidate. In response, gay rights advocates and grassroots liberal organizations like MoveOn.org have mounted a fierce campaign against the company. They are urging Americans to boycott Target until it ceases funding "anti-gay" politics.

The boycott raises a real dilemma for liberals like myself, as my colleague Sandra Fish astutely noted in an essay on this topic. One the one hand, it's hard to match Target in terms of the breadth, quality and -- it must be said -- aesthetic appeal of its layout. Kmart and Walmart just don't cut it. On the other hand, it's also hard to feel good about shopping there if you're at all sympathetic to gay rights. As a friend of mine put it on Facebook: "If they're going to support partner benefits and the like for their employees, they should support politicians who would do the same for all Americans."

As an American living in London, I feel this dilemma particularly acutely. You see, despite being one of the most cosmopolitan cities on the planet, they tend to do things kind of old school over here. There's a quaint attachment to village life, which can be really irritating when you're in the mood to purchase the industrial-sized Saran wrap, the Amy Winehouse CD and the Frosted Pop-Tarts (yes, I still eat those) all at once. To get something even approximating a superstore like Target, you practically need to leave the city entirely. Until recently, the closest thing in my neighborhood was a Woolworth's (remember them?), which had its own '70s retro charm, to be sure, but felt positively pre-historic when it came to bargain shopping.

Which is one among many reasons I was so looking forward to going home at Christmas for our annual Target run. Now, like an old lover whom you need to un-friend on Facebook, I guess I'll have to suck it up and go to Kmart instead. Sigh.

There is a silver lining, however. Just this week, a landmark court decision over-ruled the 2008 ballot initiative -- Proposition 8 -- that banned same-sex marriage in California. Meanwhile, across the country in New York City, Mayor Michael Bloomberg is standing up to those who oppose the building of a mosque near the site of Ground Zero on the grounds that what makes our country great is precisely its commitment to tolerance and freedom of expression.

So maybe there's a reason to be patriotic after all. God Bless America.

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19 Comments

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mustainbj

So, let me understand this correctly. It is not OK for Target, or any other company, to contribute to a candidate that supports their views, but it is completely alright for newspapers to endorse a candidate? What is the difference?

August 20 2010 at 2:00 PM Report abuse rate up rate down Reply
nicenmanly

Not to go all Color Purple on you, but "maybe God is trying to tell you something" and Kmart isn't the answer at all. Just a thought. ;-)

August 17 2010 at 11:47 PM Report abuse rate up rate down Reply
jo

I will shop at Target for everything I need... wish more people would stand up and shout no more.... in this country today, it is ok to be anti anything that might smack of the God of the bible, but let a Christian speak out and they are condemned... this probably won't pass the moderator... case in point!

August 13 2010 at 7:08 AM Report abuse +1 rate up rate down Reply
lakefamilyresear

I recently sent this email to all top execs at Target (and similar versions to all the others involved):

"I wanted to let you know how unsatisfactory Target's corporate response has been to the outrage regarding your contribution to the religious ultra-right. No amount of awards for simply not persecuting your LGBT staff members can offset this irresponsible act. To assume that not one of the other three candidates would support business and economic growth is absurd and no rational person will except this excuse. Spending profits gained from purchases by LGBT customers (and their friends and extended family members who love them, like myself) to attempt to deny these same people equal protection under the law for their families, is despicable. Either do better or stay out of the political arena... it's the only ethical choice.

Since hearing about what you have done, I have stopped shopping at Target which in the past has been my favorite store. I have spent thousands over the last decade and contributed to your success. It sickens me that you have chosen to use my hard-earned money to hurt this persecuted and misunderstood community. I am, on my own, circulating a pledge to boycott Target until you make concrete amends to those you have harmed (saying "we're so sorry" or "we'll talk about it" is not enough). It's the young (who in the vast majority accept gay people and have openly gay friends) and people with money to spend (gay people have more discretionary income than almost any other group) who buy from you. Most families have a gay family member and some even love them. I hope you can see what an 'anti-business' move it was (at least for you) to support those who hate gay people and want to oppress them.

In case it is of interest to you I am both married and a devout Christian so don't assume your only criticism comes from the gay community and/or people who are not deeply religious. Bigotry has no place in today's world and I, for one, will not tolerate it in any form. We are either "one" or we are nothing. Support diversity and stop financially supporting those who don't.

Please clarify your ethics statement if you continue to choose to support homophobic or other types of bigoted candidates so that your customers will know about it ...Please add the following for clarification of your corporate identity... "Target doesn't allow discrimination in any form. However, Target will lend significant financial support to those who do, whether they are racists or some other type of bigot, simply because they call themselves 'pro-business.' Target will not take responsibility for our actions in any concrete manner and will use awards given to us for simply not persecuting or LBGT staff members as 'proof' that we really are good folks after all... (so please keep spending your money here so we can keep supporting America's own special homegrown Taliban... the ultra-right religious fundamentalists." Kathleen M. Lake, M.A.

August 12 2010 at 1:32 AM Report abuse -2 rate up rate down Reply
conservgirl8

All people have a right to their opinion. So if the gays want to boycott, go ahead. I rather doubt that Target will change its tune, especially in light of the fact that they contribute to many, many different organizations on both sides of the aisle. This contribution doesn't necessarily mean they are anti anything, the CEO made a statement to that effect. I don't see him worrying too much. I haven't seen anyone not going to my two Target stores.

August 05 2010 at 9:27 PM Report abuse +4 rate up rate down Reply
dlhagewood

I think that you are confusing the defination of Patriotism. It is "love for or devotion to one's country". One of the rights in this country is to vote and put your money where you want to. That is called freedom. Why should you question your love and devotion for this country when Target is just exercising their right to do what they want just like you writing this article which was what you wanted to do and was allowed to do so. Conservatives and Liberals both exercise the right to back who and do what they want. Why are you condeming Target for doing the same thing. What you shouldn't do is try to force your opinion on others who do not wish to be forced upon. What you have done is cherry-picked one issue this candidate stands for and ran with it condemning Target - shame on you. Very one sided if you ask me and not very openminded.

August 05 2010 at 8:17 PM Report abuse +6 rate up rate down Reply
joycejrf4ever

Good Grief all of you people get over the Gay and Lesbian thing. They have been around as long as the rest of us have. And please don't make this a Liberal or conservative arguement. They walk on both sides. Politics has nothing to do with sexual Orientation. I am a 77 year old white women that never even knew there was a difference in people till I was about 17. I voted against Prop 8 and for Obama. I believe everybody has a right to marry who they want and be happy or miserable like everybody else.

August 05 2010 at 8:15 PM Report abuse -3 rate up rate down Reply
dignlifeinaz

Thanks for the information about Target in your article. I was not aware of this. I'm going shopping at Target this afternoon!!!!!!!!

August 05 2010 at 4:44 PM Report abuse +6 rate up rate down Reply
Welcome Mr. Robb

Note to self..boycott Target! I mean they have stuff they sell that's been designed by gay guys but they are against gay marriage?? Is that not a bit hypocritical?? Me thinks YES IT IS! Just like this lady I too go back to the US to do my shopping but unlike my last visit my wife and I will not be shopping at Target until they cease and desist.

August 05 2010 at 2:53 PM Report abuse -12 rate up rate down Reply
Mrs. Standley

Delia, I don't always agree with all your opinions, but I read your column regularly. I don't think you thought this one out quite as thoroughly as you might have.

You are planning to boycott Target because it recently made a business-oriented decision to donate money to a business-friendly political candidate in Minnesota whose opinions about homosexual marriage (and probably plenty of other issues) don't align with yours. Fair enough, but what about Target's years of support for Left-friendly organizations like Minnesota Planned Parenthood? You yourself speak admirably of the company's track record of diversity in the workplace. Surely, now and in the past, Target supports/has supported numerous causes and candidates whose politics DO align with yours. Why boycott them now, just because today they made a decision you don't support? What about tomorrow, when they make their yearly donation to the Twin Cities' annual Gay Pride festival?

Don't get me wrong--you have every right to shop (or not shop) wherever you please. But unless you're going to change loyalties every 24 hours depending on Target's donation record for the day, this position you're taking doesn't seem to make a lot of sense.

August 05 2010 at 2:49 PM Report abuse +20 rate up rate down Reply

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