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'Formerly Hot': Is This What Happens to Women After 40?

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In the economically happy Clintonite 1990s, a distinctive sort of genre fiction called chick lit surged across the land, topping bestseller lists and inspiring TV shows and films.
It has yet to fade one bit.
Chick lit, a term that came to define a genre led by Helen Fielding's "Bridget Jones" in 1996, celebrates modern women in humorous and lighthearted eye-candy prose as professionally successful or inventive, youngish, independent, sexually avaricious, shopaholic, nipped-and-tucked, trendsetter, sexy and perky and totally self-involved. In other words, look at Carrie Bradshaw in "Sex and the City," the book and the hit HBO series, or "Waiting to Exhale," or, more recently, on a slightly more serious level, "Eat Pray Love."
One might think that by now there would be nothing new or different to say. And there probably isn't. But that will not stop the chick lit books from coming and the women from buying.
Into that mosh pit falls "My Formerly Hot Life: Dispatches From Just the Other Side of Young" (Ballantine Books) by Stephanie Dolgoff, a born-and-bred New Yorker and editor at Self magazine. The book comes out in late August but has already received the sort of publicity that such books tend to get in style magazines and the morning TV shows.
Goodie, I thought. Here's someone who has lived a full life telling it like it is to grow old when you are not Nora Ephron (69), Diane Sawyer (64), Hillary Clinton (62) or Martha Stewart (69) -- that is, when you are not rich and famous, or have good cheekbones to begin with.
I was wrong. "Formerly" is the passive label that the author sticks on herself and other women in their late 30s and early 40s. Early 40s! Formerly! Done away with! Kaput!
It seems that Dolgoff, despite a successful career, a husband and twin 7-year-old daughters and living well in Manhattan, came undone one day after her 40th birthday when a "sexy stubbly man" on the subway leaned over to ask for the time and she braced herself for a pickup line. And she waited and waited and nothing happened. He went back to his book.
OMG! Catastrophe! The end of life as we know it!
But let her speak in her own words:
"Beginning a couple of years ago,'' she writes in her book, "salespeople in trendy boutiques, who used to swirl around me like bees over a puddle of orange soda, could no longer be bothered. Evidently they saw me as someone who wouldn't (or plain shouldn't) buy their skinny jeans, spiky heels or strappy little camis that are ideally worn without a bra."
It gets worse. This sort of incident -- the subway guy who won't flirt, the salespeople who won't hover around her -- led directly to the brilliant conclusion that she, formerly a hot chick who knew the cool restaurants and latest bars, who picked up trends a continent away, who had the world on a string, "had moved from the standard perfectly symmetrical, thin, perky-boobed female ideal.''
As these things tend to go, and she being savvy about what sells in women's magazines and all, she launched a web site, formerlyhot.com, in 2008. "I started Formerly Hot after my sudden realization that I was no longer who I'd always been -- a pretty girl who navigated the world partially aided by the advantage of her looks...I had crossed a line into strange, uncharted life territory, one in which I no longer felt like me. I joked to friends that I was 'formerly hot' and clearly I struck a nerve. There are many women like me, bitchslapped into a new category of person: adult 'tweens,' not quite middle-aged, but no longer our reckless, restless, gravity-defying selves."
In no time she had 30,000 site visitors a month and book offers. And presto! Here it is!
Of course, she has opened herself to critical assault. Salon.com ranked her book just above supermarket trash magazines and the site Jezebel said her message was defeatist. But Dolgoff fights back, saying she is "not dignifying certain posts with a response, and showing up at the authors' doors, chaining them to their radiators and having Kristin Chenoweth read aloud to them in her squeaky little voice until they swear that the next time they'll at least READ THE BOOK THEY'RE CRITIQUING (capital letters are hers) before they critique it."
Oh, no! Now the theater critics who love Chenoweth will go after Dolgoff, but I bet she figures that the female hoi polloi -- all those women who fret about their looks once they hit 40 or 30 -- will save her from her high-minded detractors. Judging by the amount and content of the online response her website gets, she's probably right.
The question remains: why would women in their 30s and 40s feel that the best years of their lives are past? Why do women identify themselves by their looks? Even those who are highly accomplished do so. It's a perennial issue that crosses generations and deserves yet another thoughtful and honest study. It doesn't have to be boring or academic or a polemic.
But it can't be "Formerly Hot." It's funny, not to say ridiculous, that such a superficial and opportunistic book can make it to the point that we are talking and writing about it. Maybe we are just playing to the crowd. So is Dolgoff.
Filed Under: Woman Up, Culture

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10 Comments

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twrjoan

I think that Ms. Torregrosa and many of the commenters are taking "Formerly Hot" too seriously, and the title way too literally. Ms. Dolgoff is making a tongue-in-cheek reference to that time in life when women start to realize that they have left "Babe-land", and I believe that she named the blog "Formerly Hot" because she was jokingly referring to herself. I can see no place where she says we are "kaput!", it's a "catastrophe!", our attractive days are "behind us", the "best years of our lives are past", or many of the other accusations made here. In fact, she says quite the opposite. But come on, didn't any of you women have a few of those "formerly hot" moments? (which for me somewhat cruelly coincided with turning 40). When you realize that your favorite midriff and hot pants simply can't be worn anymore? When you ask attractive young men for the time, or for directions, and you start getting a "just the facts, Ma'am" type of answer, instead of a welcoming smile? It's merely the next phase in life, not THE END. Dolgoff is taking a light-hearted look at this phase, and often makes the point that a woman can be desirable and lovely at any age. It just changes as we get older. I, like Dolgoff, seriously wondered if half of her critics actually read the book, the blog, or even an interview with her. In retrospect, perhaps the title "Formerly Hot" is off-putting, and sets people off in the wrong direction?

August 24 2010 at 4:55 PM Report abuse rate up rate down Reply
ttdq

Women in their forties feel that the best part of their life is over for one main reason. That reason is that the best part of their life is over. They have to reach the magic age of about sixtyfive to realize that they could detect when the hormone levels began to drop and just would not admit it. This should be dealt with earlier and then devote their life to good works rather than looking backward toward something that no longer exists.

August 20 2010 at 12:55 PM Report abuse +1 rate up rate down Reply
karen

I saw Dogloff interviewed on The Today Show (I think it was that one...one of those morning shows) earlier this week. She said that she does think life improves as you get older; you become more comfortable in your own skin. The thing I was disappointed about was that she didn't even mention the youth-obsession and worship in our culture (you know, the whole reason this book even exists in the first place).

August 20 2010 at 10:08 AM Report abuse rate up rate down Reply
dnclilsistrdnc

See I don't get it either, she sounds like she was hot then not? The problem is with her self worth, not all of the forty and over girls out there are not hot. Where has she been, older woman are hot now. He book makes no common sense. I think she needs to check her ego at the door.

August 19 2010 at 10:09 PM Report abuse rate up rate down Reply
cleve_the_dog

I think Dolgoff's ego may have been bruised - I don't see her as ever being hot. Dolgoff is cute. Not hot. Ever. My 43 year-old wife is HOT. She became even hotter to me when she joined the Army - at 40. Now the woman who could not run is beating people half her age. That's HOT.

August 19 2010 at 9:09 PM Report abuse +2 rate up rate down Reply
flyingwisconsin

Lets face it we are all getting older and I prefer that to the alternative! Seeing how we can not stop the aging process even though many try to slow it down we all can not be lucky and look and feel young forever and with that in mind we do change and I personally think many women look better as they mature and some are even sexier!Before you comment on others check the mirror on your wall!

August 19 2010 at 8:23 PM Report abuse +6 rate up rate down Reply
1 reply to flyingwisconsin's comment
cindy

I agree with you totally.....I think most people get more comfortable in their own skin.....age lines.....they mean worry...concern and laughter.....it means you are living and enjoying life

August 19 2010 at 9:37 PM Report abuse +2 rate up rate down Reply
-- Blackbelt Ron

No I disagree -- Many wonderful women are most attractive MORE in their 40's and 50's and I look forward to meeting more of them. What matters is looks AND what is in-side.

August 19 2010 at 8:02 PM Report abuse +6 rate up rate down Reply
Arynne

... ... ...as they say in the chatroom: 8-O Your THIRTIES are when you stop being attractive?!?!? What era are we living in, the Dark Ages?

August 19 2010 at 7:51 PM Report abuse +3 rate up rate down Reply
1 reply to Arynne's comment
cynharrelson

Exactly! And imho... There are Some Men And Women, who [even in their Youth] are Not attractive Or Hot! Some people are just Too Obsessed with Youth and Some Youth Think They Know It All And Getting Older Won't Happen To them.

August 31 2010 at 10:52 PM Report abuse rate up rate down Reply

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