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Why I Love the EMILY's List 'Mama Grizzlies' Ad

1 year ago
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LONDON -- Well, ladies, at the risk of being the only gal in town who thinks that bear suits are where it's at, let me go out on a limb and say that I loved the EMILY's List ad about Sarah Palin's "mama grizzlies."

In case you missed this week's installment of Girl Fight, allow me to sum it up. Earlier this week, EMILY's List, a national political group dedicated to electing pro-choice progressive women, launched a campaign, "Sarah Doesn't Speak For Me." The aim of the campaign was to counter Palin's ongoing efforts to claim the mantle of feminism for conservative, pro-life women.

Specifically, EMILY's List went after an ad that Palin's political action committee, SarahPAC, released in July called "Mama Grizzlies." That video consists mostly of audio clips from a speech Palin gave to the anti-abortion rights group the Susan B. Anthony List. It was quite well-received, even by those generally critical of Palin's political views.

In response, EMILY's List mounted a companion ad of its own, in which women dressed in -- yes -- bear costumes voice their concerns over such issues as health care policy and federal support for education to explain why Palin does not, in fact, speak for them. As my colleague Suzi Parker gamely (no pun intended) summed up these dueling ads, there was "more wildlife imagery than in an issue of Field and Stream."



Palin responded to the video with a characteristically George W. Bush-esque tweet about the "cackle of rads" who "hijacked feminism." (The phrase "cackle of rads" has now been duly parodied over at Gawker. Don't miss it.)

Palin's response (even the grammatical misstep) might have been predicted. Less predictable, perhaps, was the chorus of feminist (OK, a loaded term) female bloggers who rose up in arms against the EMILY's List advertisement.

Slate's Hanna Rosin
called it "embarrassing, humorless, made for the kinds of moms who dress matchy-matchy with their kids for trick-or-treating." Her colleague Jessica Grose agreed, averring that "liberals must cede this round in the debate to the sassy Ms. Palin. The EMILY's List video wasn't gathering liberals around an electrifying idea -- it was attempting to co-opt Palin's very effective rallying cry." Several of my Woman Up colleagues concurred with this damning assessment in an intra-office e-mail exchange.

As for me? I liked the ad. A lot. But I live abroad, so perhaps I just come to this from a very different vantage point.

For starters, the EMILY's list ad reminded me that politics can still be funny, silly and outrageous. Although the Brits are famous for their biting political wit -- of the sort featured, for example, in the 2009 political farce "In the Loop" -- they don't make funny political ads here. They don't even make nasty ones. In fact, political advertising on television or radio (what we might call "issue ads") is illegal in the U.K.

Political parties are only allowed to run ads on television and radio during the four or so weeks that mark the "official" electoral season. (Yes! You heard that right! Four weeks!) And those ads aren't in the slightest bit amusing. Rather, you see a bunch of sallow-skinned (usually) men in dull suits, looking you straight in the eye on grainy, less-than-state-of-the-art-quality film and talking about . . . policy. (Imagine that!) It's all fairly anodyne and serious and, well, dull.

So Palin's passionate Ode to Mama Grizzlies revivalism coupled with EMILY's List's bearskin, growling retort made me nostalgic. I've lived in London for four years and I hadn't realized how much I missed those absurdly over-the-top political ads Americans are famous for.

But that's not really why I loved the bear ad. I loved it because they are mocking -- farcically, to be sure -- a concept that is inherently farcical. I mean, c'mon. Do we really, as grown women, want to be likened to a bunch of animals protecting our cubs? Is that what four-plus decades of feminism (of any stripe) has come to, ladies?

Moreover, the EMILY's List ad pointedly included a range of women of color behind those bear suits, in bold contrast to Palin's ad, where all the women featured are white. (Speaking for "us"? Um, I don't think so.) So I thought that the EMILY's List ad was funny and clever and appropriate in its take-down of the Palin ad. I also doubt that this will be the last we hear from EMILY's List in its "Sarah Doesn't Speak for Me" campaign. It was just the first shot across the bow. And it got our attention. Bravo.

Finally, I liked the ad because as an American living abroad, it's really hard to laugh about American politics right now. A case in point is the whole Ground Zero mosque debate. From over here, the very idea that we need to question whether a country that prides itself on religious tolerance and freedom of speech might deny its own citizens those very rights looks both absurd and self-defeating, as argued eloquently by Columbia University Professor Simon Schama in the Financial Times earlier this week, as well as by my colleague David Gibson in the New York Times.

With that controversy as a backdrop to this week's political news, I was delighted to be able to laugh -- for the first time in ages -- at an American political issue.

So, thank you, EMILY's List. I've got your back. Now I just need to get down to Mark's and Spencers and find a bear costume.

Follow Delia on Twitter.

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popdonnelly

Just thought I'd add my personal opinion, but I thought this was one of the silliest and most sophomoric attempts at a political ad I've seen. Dressing up in a costume and playing the clown is not a great way to make a political statement, regardless of what some in the intelligentsia might think.

August 20 2010 at 12:41 PM
rh2363

Call them pro lifers, mama grizzlies, feeinist, or whatever, the single common denominator to this argument pits the baby killers against those who revere life. It is sacred, and is not to be destroyed by any one. Especially the mothers.

August 20 2010 at 12:40 PM
fge60

This is all strictly reactionary. You are letting Palin have the upper hand, the ad was idiotic and only makes viewers want to know wha the hubub is all about and go looking for the Palin speech. Us libs must quit presenting our- selves as hipocrits. We are defacto saying "everyone is entitled to speak out and have an opinion but only if everyone thinks as we do" by our actions of attacking anyone with a different opinion. So lets just stop and present our idea's for consideration and debate. We are weakening our position by not competing in the realm of idea's. If our idea's are stronger the debate will be won.

August 20 2010 at 12:39 PM
rogerf2000

Lighten up Emily's list. I think the ad is an attention-getter and in good taste. And it gets the Emily's list message out there, effectively. What more could you ask for?

August 20 2010 at 12:37 PM
billh64

Nice distortion of the actual facts. Let's see: 1) the president can't unilaterally end abortion ( did it happen under Reagan or either of the Bush's?), 2) when did Republicans ever say that they wanted to end unemployment?, 3) when did Republicans ever say that they wanted to end funding to the states for education? Yeah the costumes were cute but the commentary was pure fear-mongering. But why should facts get in the way of a political commentary.

August 20 2010 at 12:35 PM
secretjinx461

Honestly I don't see why the ability to choose if you have an abortion or not is up for debate. This is a free country correct? Its not up to some political figure to decide what woman do with there body. I would personally prefer not to ever have an abortion but sometimes there are certain circumstances. Even if they do outlaw it women will do it illegally like they have done for many years before it was legalized . Making it legal just makes it safer.

August 20 2010 at 12:33 PM
hartungc

We want Emily to keep up this type of advertizing through the 2012 elections. It is just great and is so representive of the Obama adminstration. It looks just foolish, bewildered, and incompetent. They are so totally appropriate so go Emily.

August 20 2010 at 12:33 PM
Cindy

Sarah Palin, Certainly does not speak for my age group either I am 69 years old..Get with it Sarah...I am a real mother, you should try it Sarah.

August 20 2010 at 12:33 PM
Wendy

Emily's List, now there is an organization I would want to join. Very mature and concerned about lives. I think not! Abortion is killing period. There is no changing or making it pretty. If you don't want a baby keep your legs together.

August 20 2010 at 12:33 PM
mama5844

Palin only backs women who think the same way she does. If they don't, she vilifies them as essentially evil. That's not my idea of feminism. I mind my own business and couldn't care less what other people, men or women, do with their personal lives as long as it's not hurting me or my family directly and that extends from the inner workings of their biology outwards into the broader world. Homosexuals don't hurt me or my family. A woman using birth control or having an abortion doesn't hurt me or my family. Women advocating for healthcare help my family. Women advocating for equal rights helps my family. Women who live and let live without forcing dogma down other women's throats rock. As one of the heroes of the right. Limbaugh calls women who don't kiss men's butts feminazis. However, no left leaning feminazi ever said you have to HAVE an abortion or HAVE to use birth control, you're NOT ALLOWED to have a baby, are EVIL if you are homosexual, have to TAKE equal pay/access to jobs and education. That is what the right leaning feminazis would force upon other women. The left leaning feminazis let women live the lives THEY want, as opposed to the right leaning feminazis that want women to live the lives THEY think they should be living. Well excuse me, but I think I'm on the side of the women who encourage me to be what I want and live the way I want, not Palin's side where I'd have to live the way others want me to live. There is a lot of male influence, religious and social, on the other side and it smells a lot like a rotten Denmark. Palin made a 'choice' to have a mentally retarded child. Good for her. She has the resources and now has plenty of money for some one else to take care of him when she isn't available. But, letting some other woman have the same 'choice' isn't allowed unless they 'choose' to be forced to give birth. What I don't understand is why all the churchy people who oppose abortion just don't mind their own business and let their god deal with all these 'awful' women when they die? Are they afraid that their god may not mete out retribution to the extant that they think 'he' should? Are they doubters that are afraid there may not be a god after all? Are they resentful of women who live their own lives? Are they afraid of women who think and take control of their own lives and make their own decisions without the religious control of a male dominated clergy? All though history, free thinking women have been burned, beaten and tortured because they would not bow down. If this is the type of life you want for yourselves and daughters, then support Palin all you want. As for myself, I'll fight her tooth and nail all the way to hell and back before I let her and her kind of women tell me how I and my granddaughters, nieces, and their friends must live. Live free of die. General John Stark, Revolutionary War hero.

August 20 2010 at 12:32 PM -10

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