In 1984, Ronald Reagan's re-election was helped along by his now-famous series of television ads, which proclaimed it "Morning in America" and struck a sunny, optimistic chord with the electorate.
Now a conservative grassroots lobbying group is invoking Reagan by offering a similar ad, but with a dour twist. Called "Mourning in America," the spot by Citizens for the Republic attacks President Barack Obama's "failed" policies, saying the country is "fading, and weaker, and worse off."
"There's mourning in America. Today, 15 million men and women won't have the opportunity to go to work," the narrator intones over gloomy music. "Our government is now taking over the choices we once made in life. There's mourning in America."
The ad encourages voters to "choose a smaller, more caring government . . . one that remembers us."
The 60-second commercial launched nationwide Tuesday.
The board of Citizens for the Republic is made up of former Reaganites, including his former attorney general, Edwin Meese.
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