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NRSC Takes Responsibility for 'Hicky' Language in Casting Ad

4 years ago
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After denying it had anything to do with the casting call for "hicky blue collar" workers for a controversial GOP ad targeting West Virginia Democrat Joe Manchin, the National Republican Senatorial Committee is now taking responsibility.

The NRSC had repeatedly said neither it nor its production company, Jamestown Associates, were behind the "hicky" language that many found insulting, and instead blamed independent talent agent Kathy Wickline.

The committee said Thursday it has severed ties with Jamestown Associates after learning the firm, not Wickline, was at fault.

The NRSC issued a statement to The Washington Post:

"This morning, the NRSC learned that our vendor Jamestown Associates was responsible for the offensive language surrounding our independent expenditure ad in West Virginia. When originally confronted last week, they flatly denied having anything to do with the unacceptable language and we took them at their word. Upon learning these facts this morning, the NRSC immediately fired Jamestown Associates."

In the statement to the newspaper, the NRSC also admitted its previous statements were wrong:

"Because we did not know the truth, we have made incorrect statements over the last eight days, and we regret doing so. The NRSC unequivocally denounces the offensive language that Jamestown Associates used in producing this ad. We apologize to any West Virginia voter who may have been offended by this firm's actions, and we extend our apologies to Kathy Wickline and all those who were misled as a result of Jamestown Associates' actions. The NRSC will have no further dealings, now or ever, with Jamestown Associates, but they were our vendor and we take responsibility for this unfortunate matter."

Manchin is facing Republican John Raese in the Senate race.

Watch the ad:

Filed Under: Ads, Scandal, 2010 Elections, Video

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I hope the voters of West Virginia realize what the politicians responsible think of them. I think the people of West Virginia are a whole lot smarter and, I hope they will prove it to all on Nov 2nd

October 18 2010 at 11:38 AM Report abuse +1 rate up rate down Reply

I saw the ad. I think it looks like alot Americans do. Just sittin around, dinkin coffee and discussing things. I guess you have to live in Washington to be considered real Americans. T is was not an offensive ad at all. talk about profiling.

October 18 2010 at 10:24 AM Report abuse -1 rate up rate down Reply


October 15 2010 at 1:36 PM Report abuse +1 rate up rate down Reply
Mark Mason

It realy has gone to far, we now select our rep's by how bad they slam the other guy or how much money they can throw in the ring to be elected. This country is gone and it isn't coming back. The more you try to get honesty back in goverment the more the media fights to keep it out. I give up, the only good thing I see is that I won't have to live long enough to see the end. If the young people in this country don't stand up and take a stand this country will destroy itself from the inside out.

October 15 2010 at 12:09 PM Report abuse +5 rate up rate down Reply
1 reply to Mark Mason's comment

How true Mark Mason. Politics keep getting more disgusting each year. Now the Supreme Court has decided Corporations have free speech rights just like we the people, and they can buy our votes and politicians even using money from foreign countries. It seems things will only continue to get worse.

October 15 2010 at 1:07 PM Report abuse +5 rate up rate down Reply
Burkard Marine

This add is not offensive in the least. I know guys that dress exactly like that. Most of them live in very nice homes, drive very nice vehicles and have beautiful families. I know at least five that are multi-millionaires. One of them owns a very large plumbing company, two are farmers, one owns a computer company and one is an investment banker. When they aren’t going to a business meeting in a suit, you couldn’t pick them out of line up at your local country watering hole. The old cliché is correct. Never judge a book by its cover. No self respecting Southerner is going to find this add offensive, so what is the issue? I have friends that are auto-mechanics, engineers, bar tenders, teachers, office workers and business owners. They range from struggling to pay the bills every month to having millions in liquid assets. The one thing in common is they all work hard for every penny they have. The ones that are struggling are working as hard as they can to keep afloat and the wealthy ones are doing everything they can to keep their employees employed. The current economic conditions have hurt all of them including me. I work on commission and my income in 2008 was has less than a third of what it was in 2007 and 2007 was less than half of what it was in 2006. 2009 was just slightly better than 2008 and so far 2010 is going to be slightly worse than 2009. The good news is that during the good years I socked away as much savings as I could. What we all need is for the Government to cut the fat, scale back social programs that keep people permanently on the government dole and to get out of the way of private industry. They need to stop spending more than they take in. They also need to put our money on a gold bullion standard. This printing money crap is a crime! I don’t care if you are Republican, Democrat, Independent, Libertarian or any other party affiliation, this current administration is playing dress up and fumbling our futures and the futures of children and grandchildren. It is not the time to experiment with trickle up poverty and wealth redistribution. How about doing things we know work? The American people have woken up from their slumber and there is a day of reckoning coming. Whatever parties are in power, they had better cut the waste balance the budgets and get private industry growing and hiring or there is going be hell to pay.

October 15 2010 at 12:06 PM Report abuse +4 rate up rate down Reply

I find that high schoolers are more mature than the politicians

October 15 2010 at 11:31 AM Report abuse +10 rate up rate down Reply

"Offensive" Are you joking. The only thing offensive is they left out Pleosi and Reed. The Washington Post is a joke. They are as far out of touch with the public as DC is. Keep running the ad NRSC. You just got national attention for a state election thanks to the wonks at the Post. Good job. You suckered me good.

October 15 2010 at 11:29 AM Report abuse rate up rate down Reply

We all knew the NRSC was lying from the beginning. Their whole lives and campaign are always lie's. The current crop of republican candidates are traitors to this once great nation. They are hell bent on making us a third world county and unfortunately they are succeeding.

October 15 2010 at 11:19 AM Report abuse +2 rate up rate down Reply
1 reply to mazda4's comment
Jim Guy

Time for you to stop thinking in terms of "party" Your "dear leaders" do NOT know what is best for you. It is time for you to hire your politicians based on their merit, not their party..........

October 15 2010 at 11:58 AM Report abuse +1 rate up rate down Reply

Regarding the "hickey" Republican campaign ad, it's about time that the public realizes that they can't really trust any of these slick ads, no matter where they originate. They are carefully designed to sway public opinion with what appear to be hard facts, when they actually present half truths, information out of context, or downright lies. To make matter even worse, millions of dollars are being wasted on this crap when they could be used to create jobs and to help solve some of the critical problems we have in this country.

October 15 2010 at 10:20 AM Report abuse +13 rate up rate down Reply

The characters in the commercial are wrong in blaming Obama for everything but I find nothing offensive or overly 'hicky' in the way they talked. This is just another example of a purely fabricated 'story' for an excuse for a headline

October 15 2010 at 10:19 AM Report abuse +14 rate up rate down Reply
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