Hot on HuffPost:

See More Stories

HHS Plans Gruesome Images on Cigarette Packs to Warn of Health Risks

4 years ago
  0 Comments Say Something  »
Text Size
The Department of Health and Human Services has unveiled its plan for placing new warnings on cigarette packs -- and it sure isn't pretty. Included are graphic images of dead bodies, cancer patients and diseased lungs, all intended to depict the health risks of smoking.

The strong images are part of a requirement of the Family Smoking Prevention and Tobacco Control Act. In a statement, HHS Secretary Kathleen Sebelius noted that each day nearly 4,000 youths try a cigarette for the first time and 1,000 become regular smokers. Tobacco causes 443,000 deaths each year and one-third of all cancer deaths.

The images, which will cover half of the cigarette pack, will be accompanied by such warnings as "Cigarettes cause fatal lung disease" (shown with the picture of the feet of a dead body in a morgue) and "Tobacco smoke causes fatal lung disease in nonsmokers" (a photo of a highly distraught woman).

The HHS called the new warnings "the most significant change in more than 25 years" in cigarette packaging and advertising.

The Food and Drug Administration will gather public comment on 36 proposed images until Jan. 9, 2011, then select nine final warning statements and images by June 22, 2011. The regulation will go into effect Sept. 22, 2012.

"Today, FDA takes a crucial step toward reducing the tremendous toll of illness and death caused by tobacco use by proposing to dramatically change how cigarette packages and advertising look in this country," FDA Commissioner Margaret A. Hamburg said in a statement. "When the rule takes effect, the health consequences of smoking will be obvious every time someone picks up a pack of cigarettes."
Outbrain - The Most Trusted Content Discovery Platform

Get Your Content Discovered.

Promote your content on premium websites

Learn More ›

Outbrain Amplify:
Get your content discovered

Your content will be promoted on the web's largest and most respected media properties, including, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting.

Learn More

Outbrain Engage: The solution for a modern publisher

Outbrain Engage is a full stack software solution that empowers an entire media organization to more effectively manage its online content and programming experience.

Learn More

The world's largest content discovery platform

We bring together premium publishers and marketers of all sizes (including many of the world's leading brands) into the world's largest and most vibrant content marketplace. Learn more about Outbrain ›

561 Million

The global audience reached by Outbrain each month*

190 Billion

The total recommendations we serve consumers monthly


Of the world’s leading brands use Outbrain

* Audience reach according to comScore, September 2014. Leading brands via Ad Age DataCenter / Kantar Media, 2014.

Andy Blau
We selected Outbrain not only because the revenues were higher than others, but because its engine drives better recommendations than others.
Andy Blau
Senior Vice President, Group General Manager
Time Inc.
Dan Horowitz
It's less about buying traffic than it is about reaching the right people with relevant headlines to get them to your content.
Dan Horowitz
EVP and Senior Partner
Fleishman-Hillard Digital
Katrina Craigwell
Our goal is always to deliver content that adds value to the conversations being held by the end user. Outbrain allows us to do just that.
Katrina Craigwell
Global Manager of Digital Marketing
Bailey Foote
The fact that we’re able to drive these kinds of transactions with consumers at scale and with increasing efficiency has made Outbrain paramount to our marketing strategy.
Bailey Foote
E-commerce Manager
The Line
Neal Moore
You cannot leave it to chance that someone will find and engage with your content. Outbrain can put your content in the midst of the world’s most prestigious publications.
Neal Moore
Zach Zavos
Having links to our content appearing directly on premium publisher sites helped us establish our brand.
Zach Zavos
Conversant Media
Mike Brito
Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis.
Mike Brito
Group Director

A global footprint of service

We operate offices in 11 global territories and we partner with publishers and marketers in over 55 countries, including the U.S., UK, France, Brazil, India and Japan. Come join us ›

Our New Approach to Comments

In an effort to encourage the same level of civil dialogue among Politics Daily’s readers that we expect of our writers – a “civilogue,” to use the term coined by PD’s Jeffrey Weiss – we are requiring commenters to use their AOL or AIM screen names to submit a comment, and we are reading all comments before publishing them. Personal attacks (on writers, other readers, Nancy Pelosi, George W. Bush, or anyone at all) and comments that are not productive additions to the conversation will not be published, period, to make room for a discussion among those with ideas to kick around. Please read our Help and Feedback section for more info.

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.


Filter by:

Is this the sort of value we get from $150k/year plus Federal Nannies? I have a great suggestion for where to start cutting the budget...

November 10 2010 at 7:05 PM Report abuse +2 rate up rate down Reply

How about a gruesome handout for all bar customers - a head-shot of a fatal DIU accident or a diseased liver. What are they going to put on POT ? I presume this is all aimed at kids. LOL They will think it is so cool. They'll probably start collecting the images.

November 10 2010 at 6:22 PM Report abuse +1 rate up rate down Reply

These sort of warnings have been on display in the UK for years, it hasn't stopped smoking at all, people know the warnings, but if they do not want to stop they won't. Poeple today get into drugs, but again they know the warnings, but do they heed them?? NO!!!!!!!!!!!!!!!!!

November 10 2010 at 6:18 PM Report abuse +1 rate up rate down Reply

I wish they would stop wasting money on silly ideas. An image on a pack of cigs is more likely to generate ridicule than fear. The money would be far more well spent in grade school education where those images are more likely to deter potential smokers.

November 10 2010 at 3:47 PM Report abuse +4 rate up rate down Reply

Goodie: now we smokers can collect and trade gruesome packages for fun and profit!

November 10 2010 at 3:20 PM Report abuse +2 rate up rate down Reply
1 reply to trb2244's comment

Unintended consequences will make the packs popular.

November 10 2010 at 7:42 PM Report abuse +3 rate up rate down Reply

It's, but another example, of government over reaching. The info about smoking and its related maladies has been out for years. I doubt that anyone hasn't, at some point in their life, heard the horror stories. But if after hearing them they choose to pick up the habit, it's their choice. It's called personal freedoms and making an informed decision.

November 10 2010 at 2:45 PM Report abuse +6 rate up rate down Reply

While in theory this looks positive. The application of shock imagery makes the assuption that people are stupid, and that they need the government to hold their hands when they make choices for themselves, including what they eat. Alchohol can kill fairly quickly, maybe they should put pictures of diseased livers on bottles of vodka, missing toes on candy bars, rotted teeth on cans of soda, etc ... ad infinitum.

November 10 2010 at 2:06 PM Report abuse +5 rate up rate down Reply
Tim Allison

One can only hope that HHS will require similar graffic images on all acholic beverage containers.

November 10 2010 at 11:41 AM Report abuse +4 rate up rate down Reply
1 reply to Tim Allison's comment

And McDonald's wrappers. lol

November 10 2010 at 11:33 PM Report abuse +1 rate up rate down Reply

Follow Politics Daily

  • Comics
Featuring political comics by Robert and Donna TrussellMore>>
  • Woman UP Video
politics daily videos
Weekly Videos
Woman Up, Politics Daily's Online Sunday ShowMore»
politics daily videos
TV Appearances
Showcasing appearances by Politics Daily staff and contributors.More>>