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The Oscars: Young, Pretty, Snarky, So Who's Watching?

3 years ago
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By now you've probably heard about that cute pair who will be hosting the Oscars -- James Franco and Anne Hathaway, he with his flirty eyes, she with her princess smile -- both pretty, lean, chirpy, young.

They've dominated the entertainment and morning news shows, the celebrity magazines, and the Oscar chatter. There is, of course, a reason for that. They are supposed to be creating a new image for the 83-year-old Academy Awards ceremony: youthful, flippant. cute, but elegant, too, and supremely attractive.

During this months-long Oscar season, which ends on Sunday night on ABC, one couldn't avoid the impression that Hollywood folks over the age of 50 will have to shuffle their way into the Kodak Theater. They wouldn't trod on the red carpet but would head through a back entrance and take their seats in the last few rows in the auditorium, out of camera range, while the young and un-Botoxed get all the attention on the front rows.
Youth obsession comes naturally to Hollywood, but this year it's been driven to new levels. None of it comes by accident. It's a well-drawn effort to lure young viewers to a show that has been trending older. The audience has grown sharply in the last two years, which is good, but the median age topped 50 years old for the first time ever last year.

That scares Hollywood, TV networks and advertisers (who this year paid $1.75 million per 30-second commercial airing on the show).

But it should be no surprise. As 78 million baby boomers hit their 50s and 60s, a growing bulge of the movie audience is getting grayer. Older audiences are turning out for serious, grown-up fare like "The King's Speech," "True Grit," "The Fighter" and "Black Swan," all nominated for best picture.

Still, this season the youth theme has been pounded into the ground to the point that anyone over 50 need not apply to host the Academy Awards ever again.

To make sure that everyone knows and falls in love with Franco, 32, and Hathaway, 28 -- probably the youngest pair of Oscar hosts ever -- the promotion "Oscar Hosts Go to Boot Camp" shows Hathaway in a hoodie and sneakers, doing deep breathing and tai chi. Franco wanders in, and says, "All right, Hathaway, you ready?'' She replies, "Let's do this, Franco." Please notice the macho-like use of surnames. Off come their hoodies, and they go through a series of exercises. Franco ends up tackling Hathaway, sort of sexy.



Follow that up with their appearance Friday on ABC's "Good Morning, America," when Franco, at his shy boyish best, confessed he had accepted the job of co-host just so he could ask Hathaway for a date. Cute. She is, of course, involved with some other guy, Franco lamented. Then she did him one better, revealing she wants to be a mommy in five years. It doesn't get better than this. ABC liked it so much they milked the video for all it's worth, rerunning it at the close of "ABC World News with Diane Sawyer."

The Franco-Hathaway combo is a far cry from the paunchy, middle-aged hosts of last year's show, Steve Martin and Alec Baldwin, who wore tuxedos and had combed over, sprayed hair. No hoodies for those gents.

Fact is, with the major Oscars already pretty much old news as critics predict and bookmakers give odds on who will win the three biggies -- Natalie Portman, Colin Firth and The King's Speech are good bets -- practically the only suspense left this weekend is, how will the youngsters do? What will they wear?

By universal acclaim, Franco and Hathaway have already been declared winners, perfect, cute, adorable, talented, smart, hip...... So there's not even that mystery left -- only their clothes.

The youth drive doesn't stop with the hosts. It also includes presenters, like teenage pop phenom Justin Bieber, 16, sporting a new haircut.

This year six young actors are nominated for awards: Franco himself, who at 32 is the oldest of this young bunch, is nominated for best actor in "127 Hours."

The other five are: Jesse Eisenberg, 27, nominated for best actor in "The Social Network," Portman, 29, nominated for best actress in "Black Swan," Jennifer Lawrence, 20, nominated for best actress in "Winter's Bone," Michelle Williams, 30, nominated for best actress in "Blue Valentine," and Hailee Steinfeld, 14, nominated for best supporting actress in "True Grit."

That's more nominees in their low 30s and younger than at most any other year in Oscar history.

One of them -- at least one of them -- is sure to walk home with an Oscar.

But all of them signify the arrival of a yet another generation of young stars -- sexy, snarky, smart and sassy, until they hit 40, that is.
Filed Under: Woman Up, Culture

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12 Comments

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Yolanda

When I found out months ago who was hosting the Oscars, I cringed. Although I have nothing against them, (well actually, love him, hate her) there is no way these two can pull off what it takes to host this show. It's going to be too painful to watch. I too will sit this one out.

February 27 2011 at 8:02 PM Report abuse rate up rate down Reply
sixmkx

here's a line they can use on the rest of we, the pedestrian underlings: "Let them eat cake....:

Reading a good book tonight Oscar....

February 27 2011 at 4:04 PM Report abuse +1 rate up rate down Reply
sixmkx

Bring back Billy Crystal and his right on humor....last thing I, a baby boomer with cash, want to see are 2 people young enough to be my grandkids trying to play me with "cuteness"....leave that garbage to MTV and their crowd...and remember, it is only entertainment...far too much ugly going on in the world to take any of it too seriously

February 27 2011 at 4:02 PM Report abuse -1 rate up rate down Reply
Vonnie

Not I. Years ago I used that night, and had the Oscars on, to defrost my refrigerator and give it a thorough cleaning. Now, I haven't been to a movie since Babe in the City. Don't know the movies, the stars, or anything else about the Oscars. Since the advent of the self-defrosting refridgerators, I clean the inside of the fridge in less time with more pleasure now. I don't need the insentive of the oscars.

February 27 2011 at 11:49 AM Report abuse -1 rate up rate down Reply
montessuz

The oscars have turned into a left wing joke.

February 27 2011 at 2:12 AM Report abuse -1 rate up rate down Reply
sannapropp

Neilson ratings won't find my home watching the Oscars. Turn your televisions to the History Channel...as a group, we can boycott the mutual adoration of the narcissistic, self involved.

February 27 2011 at 2:03 AM Report abuse -1 rate up rate down Reply
f8750

what does snarky mean?

February 27 2011 at 12:45 AM Report abuse rate up rate down Reply
rbrown1959

Agreed totally. A bunch of spoiled, self-righteous egoists, giving awards to each other and telling themselves how great they are. Look, give me some decent entertainment. Believe it or not, that's all I want. As for you personal life and political views, keep them to yourselves because I really don't care. The end of the movie, is the end of when I really want to hear from you.

February 26 2011 at 11:31 PM Report abuse +3 rate up rate down Reply
rrandywilliams

The lack of diversity is disappointing and in my opinion, causes the Academy to lose all credibility. I find it incredibly hard to believe that of all of the eligible films, only white films and white performers were found worthy of nomination. There are those who defend the Academy and say they can only nominate the best of the best,and sometimes, minority films aren't the best, but over the years, I've seen plenty of white films nominated that certainly weren't worthy; for example Master and Commander a few years back and this year...what a joke that the Tourist was nominated. The Oscars, in my opinion, is not a celebration of excellence in film, but rather a dog an pony show for white films and performers.

February 26 2011 at 10:49 PM Report abuse -1 rate up rate down Reply
Jeanne

Sorry, Hollywood lost me way back when. I find it rather pathetic that they become so wealthy just because they are good at pretending to be someone they are not. Then, with this fame and wealth, there are those that lecture those of us beneath them as to how we should think, feel and act. No, I'll not be watching. Have lost all respect for most of them.

February 26 2011 at 8:54 PM Report abuse +16 rate up rate down Reply

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