A group of 450 Democratic donors have been asked to raise $350,000 each this year as part of President Obama's re-election campaign. If successful, the effort would amass $157 million in 2011 alone, more than double what that same group generated four years earlier.
The New York Times reports
that the fundraising appeal came during a Washington meeting of the Democratic Party's national finance committee and advisory board. The fundraisers were exhorted to do their part by Jim Messina, who is managing the president's re-election campaign.
In his 2008 run for the presidency, Obama raised $750 million. That record total tapped not just big donors but a hugely successful Internet drive that brought in much smaller donations from first-time contributors enthused by the Illinois senator's historic campaign.
With a similar grassroots effort planned once more and that elite group of 450 expected to be asked for even greater output in 2012, Obama could raise upward of $1 billion for his re-election, CNN speculated