1.20.09

Plan Your Own 'Bush's Last Day' Party

The New York Times has the story of Elliott Nachwalter, a Vermont pipecrafter who stumbled upon the "Pet Rock" of the Aughts: The rendering of (the) date (of the inauguration) as 1.20.09 was trademarked by a small company that sold more than $1 million worth of "Bush's Last Day" merchandise in 2007.(Nachwalter's) BLD Designs added more and more products, and sales momentum is still gathering. "We haven't hit the crest yet," Nachwalter says. He now has six employees (some part time). The pipe-crafting is on hold. I bet it is. The part of the story that intrigues me, aside from trademarking the ...

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