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Published: 02/3/10

A Shout-Out for Pam Tebow's Choice

By  Christine Wicker - Politics Daily
A Shout-Out for Pam Tebow's Choice

Sarah Palin is right. Everyone who is pro-woman should support the Tim and Pam Tebow Super Bowl ad, paid for by Focus on the Family. Those who oppose the ad suspect CBS is playing favorites (Ria has pointed out the hypocrisy of CBS's position as arbitrator of what we should be allowed to see). Regardless, I like this ad. ...

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Published: 02/1/10

Tim Tebow and ManCrunch: 2 Hot-Potato Super Bowl Ads

By  Ria Misra - Politics Daily
Tim Tebow and ManCrunch:  2 Hot-Potato Super Bowl Ads

It's a week before kickoff, and two television ads already are causing controversy over what's appropriate to show during the Super Bowl: one ad because it will be aired, the other because it won't. CBS rejected a commercial on Friday for gay dating Web site, ManCrunch, saying it didn't meet network standards. The ad features a Packers fan and a Vikings fan taunting one another across the couch, until an accidental brush of their hands in the chip bowl sends sparks of an entirely different sort flying and (much to the discomfort of a stoic third friend watching the game with them) the two ...

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Published: 01/29/10

Sarah Palin, NOW Spar Over Tim Tebow's Super Bowl Ad

By  David Sessions - Politics Daily
Sarah Palin, NOW Spar Over Tim Tebow's Super Bowl Ad

The National Organization for Women is firing back at Sarah Palin, who took issue with the group's opposition to a pro-life Super Bowl ad that will feature college football player Tim Tebow, Politico reports. NOW said that Palin, who defended the Focus on the Family-sponsored ad and urged CBS not to "cave" to pressures to pull it, was "missing our point." The 30-second spot will feature Tebow and his mother, Pam, telling the story of her decision not to end her difficult pregnancy with the future Heisman Trophy-winning quarterback in 1987. Tebow has said his mother's courage often persuades ...

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Published: 02/2/09

Denny's Free Grand Slam: Super Bowl Ad Positions Them for Hunger Swarm

By  Tom Herrera - AOL News
Denny's Free Grand Slam: Super Bowl Ad Positions Them for Hunger Swarm

If you've got a craving for a Denny's Grand Slam, your stomach is about to strike gold. In what may have been the most effective commercial of the 2009 Super Bowl, Denny's had a short and sweet spot that included mobsters having pancakes. While one of the mobsters is trying to speak, a waitress keeps interrupting him with more whipped cream on his Mr. Breakfast. At the end of the ad? Surprise! Free Grand Slams on Tuesday! Grade: A+ Why? All I've eaten on Super Bowl Sunday to this point is a few slices of Domino's pepperoni pizza, so anything from Denny's looks like a huge upgrade at this ...

Published: 02/1/09

Hang in There Jack: Jack in the Box Goes With Bizarre Super Bowl Commercial

By  Tom Herrera - AOL News
Hang in There Jack: Jack in the Box Goes With Bizarre Super Bowl Commercial

Jack in the Box better hope its marketing team is up to something genius. Because they just spent about $3 million on a very bizarre (and possibly disturbing) Super Bowl commercial. In the commercial that aired during the third quarter, "Jack" is struck by a bus while walking along the "Hope Street" crosswalk and trying to sell Jack in the Box food. The fast-food founder's body is crushed and his hat goes flying. We're then prompted to visit the Hang in There Jack Web site to check his condition.The viral site is pretty bare bones. There are just a couple of videos and a dark banner ad that ...

Published: 02/1/09

GoDaddy, Danica Patrick Bring Sex Appeal to Super Bowl Commercials

By  Andrew Johnson - AOL News
GoDaddy, Danica Patrick Bring Sex Appeal to Super Bowl Commercials

It might not be the most clever way to draw in consumers, but it's surely effective. GoDaddy.com -- never afraid of an ad spot that toes the line of decency -- put sex symbol/IndyCar driver Danica Patrick in a shower, and, well, you can see the rest. Grade: CWhy? Sure, it got my attention, but it wasn't exactly creative or out of the box. ...

Published: 02/1/09

David Abernathy: Cult Star of 2009 Super Bowl Commercials

By  Andrew Johnson - AOL News
David Abernathy: Cult Star of 2009 Super Bowl Commercials

David Abernathy. He's the man who's confident in virtually every aspect of life. He even performed open-heart surgery with a ballpoint pen when he was 24. He might even be a lost member of the Tenenbaum clan. Despite all that confidence, he wouldn't be able to buy a car without Cars.com, apparently. Grade: B+Why? If for no other reason than because it's different, and also because it reminded me of a classic Wes Anderson film.(More coverage: See every Super Bowl commercial) ...

Published: 02/1/09

Hyundai Genesis Coupe Makes Impact With Super Bowl Commercial

By  Tom Herrera - AOL News
Hyundai Genesis Coupe Makes Impact With Super Bowl Commercial

In my opinion, car commercials tend to be the most boring of the bunch during the Super Bowl. But the Hyundai Genesis Coupe spot brought some real edge to the 2009 ad lineup. According to TrendHunter Magazine, that was pro driver Rhys Millen drifting around the track in the 306-horsepower car, while Billy Corgan and The Smashing Pumpkins blasted on the radio.The two Hyundai Genesis Coupe commercials are grouped under the theme 'The Epic Lap' and you can actually make your own edits of adrenaline-pumping, high-quality video on the Hyundai Web site.Grade: BWhy? It's a nice change to see a car ad ...

Published: 02/1/09

Super Bowl Commercials: CareerBuilder Scores Big

By  Will Brinson - AOL News
Super Bowl Commercials: CareerBuilder Scores Big

I don't want to say that if you show a koala bear getting punched in the face over and over again that you'll make me laugh ... but if you show a koala bear getting punched in the face over and over again you'll make me laugh. Add in a very bizarre montage of things that remind me of my own day job, and you have what CareerBuilder.com put together, and what I think was the top Super Bowl XLIII commercial.Grade: AWhy an "A"? Because I'm not throwing out A+'s, that's why. CareerBuilder should easily win best commercial of the night. It was incredibly absurd, and it was still funny as hell.(More ...

Published: 02/1/09

Super Bowl Commercials: Doritos' Crystal Ball Will Get You Fired

By  Will Brinson - AOL News
Super Bowl Commercials: Doritos' Crystal Ball Will Get You Fired

Doritos has had a couple good ads today.The first was a "Magic Eight Ball" styled piece that resulted in an employee, after the Web site blackout ad, chucking a crystal ball at his boss. Hilarity ensues, naturally.Grade: A-Why? It should be lower, I know, but a dude took a giant snowball to the man pieces. You give me someone crumbling in pain after catching a snow globe in the crotch, and I give you humor.(More coverage: See every Super Bowl commercial) ...

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