WebStandards

Large Majority Opposes Marketers Tracking Their Web Habits

Sixty-six percent of Americans say they do not want marketers to tailor advertisements to their interests when they visit Web sites. And, when informed of the ways marketers gather information about consumers, that number rises to as high as 86 percent depending on the method, according to a survey conducted June 18 to July 2 for the Annenberg School for Communication and the University of California (Berkeley) School of Law. ...

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