alejandro gonzalez inarritu

Nike's World Cup Ad: Helping Yankees Learn to Love the Game

One of the beauties of the World Cup -- which kicked off last Friday -- is its sheer global reach, the millions of tiny stories, the historical narratives known by every 10-year-old in every country, it seems, other than the United States. The stars of today -- Ronaldinho, Drogba, Ronaldo, Robinho -- are revered, of course, but stand on the shoulders of those who came before them. Whole countries embrace the recounting of triumph and dashed hopes. When a team drops out, children sob in the streets. When a team advances, carnival ensues. In 2006, I got a taste of that, reporting from Madrid, ...

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