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'Mad Men's' Lessons on Food Policy

The heat-and-serve meals seen on "Mad Men" don't often inspire me to much food policy thought, but I did appreciate "Mad Men's" very own Soylent Green moment this week when, upon learning what brand of dog food his puppy was eating, a focus group attendee cried out, "Ponies! They make it out of ponies!" After which the dog food company executive calmly observed to the surrounding Sterling Cooper staff that horse meat seemed to have acquired a bit of a branding problem. Likewise, the meat we eat also suffers from a branding problem, namely that we don't think about it enough in terms of ...

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