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NEW ORLEANS (July 30) -- BP gas station owners across the country are divided over whether the oil giant stained by its handling of the Gulf spill should rebrand U.S. outlets as Amoco or another name as part of its effort to repair the company's badly damaged reputation. Some who have seen their sales plunge because of protests say BP has already sought a fresh start by naming an American to replace its gaffe-prone British CEO, so why not change the name on gas stations marquees as a further symbol of that culture shift. Others worry that a name change is a big deal that is risky given all ...
Sometimes when you listen to politicians your head just starts to spin. Fresh off the news that a faction within the Republican party had formed the "National Council for a New America" in an effort to repackage, rebrand, and generally refresh their message to the American people, House Minority Whip Eric Cantor took to the airwaves to make sure that everybody knew the new PR offensive had nothing to do with PR: "An attempt to engage and start a conversation with the American people." Fair enough. But after having a non-stop debate between the parties over the past years that culminated in ...
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