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Click here to visit the new home of Politics Daily!What Rush Limbaugh doesn't know about black people could fill the empty cavern that is his brain. Many times over. Top of the list would have to be his habit of placing all black people into one monolithic pile, as though we act and think as one. (Oh geez, I missed the last meeting of the black people of the world, Charlotte chapter. What will I do?) Limbaugh's latest little item concerned a Super Bowl ad. In our house, the Super Bowl was mere background noise, so at first I didn't get it. The Pepsi ad Limbaugh referred to on his radio show – and which I watched later -- depicted a ...
DETROIT -- To a pulsating beat, hip-hop star Eminem drives a sleek Chrysler through the streets of Detroit, proudly cruising by the city's landmarks, towering skyscrapers and the hopeful faces of its people. His journey ends with an unapologetic message: "This is the Motor City, and this is what we do." A day after it aired, one of the most-talked about Super Bowl ads sent shivers of pride through the battered city, which hopes car buyers are willing to look past Chrysler's billion-dollar bailout and embrace the idea that if a vehicle is "Imported from Detroit," that's reason enough to buy ...
The Packers may have brought home the Vince Lombardi Trophy, but there was another brutal battle last night: for the title of best Super Bowl 2011 commercial. And on the flip side, there was more than a little competition for the title of the worst. Surge Desk collects the winners and losers of the advertising world's Super Bowl. Let's start with the best, shall we? Volkswagen's "The Force" ad made many smile. The Washington Post's Rob Pegoraro called it a "geektastic charmer." Another nominee for the highlight reel is certainly the soaring spot for the Chrysler 200. Starring Eminem ...
For the last generation, Super Bowl commercials were the bread and butter of the biggest sporting event of the year outside the game itself. Legendary commercials like the 1979 Coca-Cola commercial with Hall of Fame Steelers defensive lineman Joe Greene tossing his jersey to a kid (where is he now?) in the tunnel and the McDonald's shooting contest between NBA legends Larry Bird and Michael Jordan in 1993 where they shot the ball out the backboard, through the window, nothing but net. Remember the office linebacker by Reebok in 2003 and the countless Budweiser ads, especially the frogs of ...
On a day when the American penchant for wretched excess was on full display, the scarcity of words marked FOX's telecast of Super Bowl XLV. Specifically, the ability of play-by-play man Joe Buck to frame game action using as little verbiage as necessary, while allowing his crew to illustrate the contest with terrific pictures and replays, salvaged the back half of what is annually the longest day in American television. Buck, FOX's top football and baseball caller, is arguably the best all-around booth talent in the business. The son of late Hall of Fame announcer Jack Buck, Joe, at 41 years ...
Volkswagen's Super Bowl ad has gotten more than 1.7 million views, and it's still days until its official broadcast during the Super Bowl. We enjoyed watching a young Darth Vader discovering the glories of the 2012 Passat, but will this spot find a place in the Super Bowl ad hall of fame? Surge Desk has rounded up seven of the best Super Bowl commercials ever aired. Decide for yourself how Volkswagen measures up. 1. Apple, 1984 Ridley Scott directed the ad that introduced the Macintosh computer to the world. 2. Pepsi, 1992 When Pepsi redesigned its iconic soda can, it hired supermodel ...
Let the ad wars begin. During the most watched annual television event, advertising is a serious business. With a 30-second ad going for $3 million at this year's game, a Super Bowl spot has to be pitch perfect from start to finish if it will make an impact. No doubt because companies spend so much time crafting their big game ads, Super Bowl commercials often turn out to be more exciting that the action on the field, and Americans find themselves paying a terrific amount of attention to what they might ordinarily tune out. While some ads are drowned out in the cacophony of the food orgy ...
LAS VEGAS -- If Cowboys Stadium in Dallas is completely filled with spectators on Sunday, there will be more than 100,000 people on hand for Super Bowl XLV. That could be the largest attendance ever for the NFL championship game, but it will be just a third of those expected in Las Vegas this weekend watching the Packers and Steelers clash. Yet while Las Vegas passionately loves the NFL in general and this event in particular, the football league has little public affection for the gambling mecca whose sports-book directors set widely followed betting lines and, many believe, make the game ...
The NFL playoffs are still underway. But I can already tell you that neither Michael Vick nor any quarterback named Manning will play in Super Bowl XLV. And neither will a particular chips-and-soda ad. The veteran quarterbacks got beat by better teams. The ad, however, was sacked by a rookie mistake: A misreading by the writer about the acceptable use of religion and humor. The ad was actually an entry to a contest run by Doritos and Pepsi Max. The challenge: Make an ad, post it to the contest site, and let people watch and vote for their favorites. The winner gets aired during the Super ...
Beyond the football or the mass consumption of salty snacks, Super Bowl Sunday is a celebration of that quaint 20th-century invention: The television commercial. At a time when broadcast networks are struggling and it's easier than ever to avoid watching advertisements, companies can't resist shelling out millions to shill their brands in front of a guaranteed massive audience. (This year, CBS is charging about $2.5 million per 30-second spot.) Is it worth the investment? Some advertising veterans would say no -- the argument being that most Super Bowl ads are expensive gambles that are ...
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