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Click here to visit the new home of Politics Daily!DETROIT -- To a pulsating beat, hip-hop star Eminem drives a sleek Chrysler through the streets of Detroit, proudly cruising by the city's landmarks, towering skyscrapers and the hopeful faces of its people. His journey ends with an unapologetic message: "This is the Motor City, and this is what we do." A day after it aired, one of the most-talked about Super Bowl ads sent shivers of pride through the battered city, which hopes car buyers are willing to look past Chrysler's billion-dollar bailout and embrace the idea that if a vehicle is "Imported from Detroit," that's reason enough to buy ...
Chrysler's extraordinary two-minute commercial that ran during Sunday's Super Bowl included the contemporary rapper Eminem and a quick edit between two iconic visual elements of Motor City history. The first was a series of shots showing the Joe Louis "Fist" monument, an 8,000-pound sculpture of a forearm and a fist outside City Hall that honors the heavyweight boxing champion who rose from Detroit's Black Bottom in the 1930s. The second shot showed a portion of the acclaimed Diego Rivera "Detroit Industry" murals at the Detroit Institute of Arts painted during the Louis era, during the ...
On a day when the American penchant for wretched excess was on full display, the scarcity of words marked FOX's telecast of Super Bowl XLV. Specifically, the ability of play-by-play man Joe Buck to frame game action using as little verbiage as necessary, while allowing his crew to illustrate the contest with terrific pictures and replays, salvaged the back half of what is annually the longest day in American television. Buck, FOX's top football and baseball caller, is arguably the best all-around booth talent in the business. The son of late Hall of Fame announcer Jack Buck, Joe, at 41 years ...
Super Bowl Sunday is just around the corner and football fans across the nation are getting ready to settle in, chow down, critique commercials and watch the Green Bay Packers do battle with the Pittsburgh Steelers. But what of this year's other must-see contests? You know, the ones that simply add the word "Bowl" to whatever product, hobby or interest one wants to promote, thereby attempting to elevate each to the level of football's ultimate game. Surge Desk rounds up a top-five list of the sometimes annoying, sometimes amusing, but always attention-grabbing Super Bowl party crashers. 1. ...
Volkswagen's Super Bowl ad has gotten more than 1.7 million views, and it's still days until its official broadcast during the Super Bowl. We enjoyed watching a young Darth Vader discovering the glories of the 2012 Passat, but will this spot find a place in the Super Bowl ad hall of fame? Surge Desk has rounded up seven of the best Super Bowl commercials ever aired. Decide for yourself how Volkswagen measures up. 1. Apple, 1984 Ridley Scott directed the ad that introduced the Macintosh computer to the world. 2. Pepsi, 1992 When Pepsi redesigned its iconic soda can, it hired supermodel ...
Let the ad wars begin. During the most watched annual television event, advertising is a serious business. With a 30-second ad going for $3 million at this year's game, a Super Bowl spot has to be pitch perfect from start to finish if it will make an impact. No doubt because companies spend so much time crafting their big game ads, Super Bowl commercials often turn out to be more exciting that the action on the field, and Americans find themselves paying a terrific amount of attention to what they might ordinarily tune out. While some ads are drowned out in the cacophony of the food orgy ...
The NFL playoffs are still underway. But I can already tell you that neither Michael Vick nor any quarterback named Manning will play in Super Bowl XLV. And neither will a particular chips-and-soda ad. The veteran quarterbacks got beat by better teams. The ad, however, was sacked by a rookie mistake: A misreading by the writer about the acceptable use of religion and humor. The ad was actually an entry to a contest run by Doritos and Pepsi Max. The challenge: Make an ad, post it to the contest site, and let people watch and vote for their favorites. The winner gets aired during the Super ...
Danica Patrick and GoDaddy.com managed to get at least one Super Bowl commercial approved. Last week, we pointed out that CBS had rejected a spot featuring Danica and a heavy-set former football player going by "Lola." It wasn't so much offensive as unfunny, but either way, the network decided to pass.The commercial that actually made it on air features Danica getting a massage and enjoying the fame that comes with being recognized as the GoDaddy.com Girl. (I suspect it's slightly less prestigious than getting your face on a golf ball. Or a plate.) Predictably, clothes come off because ... ...
To recap: Vikings and Packers fans making out on a couch ... unacceptable. A bunch of fat guys walking through a field in tighty-whities ... no problem. If nothing else, I give the Dockers folks credit for flaunting convention and going with mind-erasing semi-nudity over, say, something more traditional (at least as it pertains to Super Bowl commercials). Upside: there's a chance you can win free pants!The commercial ends with this voice-over: "Try for a free pair of Dockers khakis now at Dockers.com. It's free pants, people."According to the *official rules, if you're willing to register at ...
Perhaps the most amazing thing about this Hyundai commercial is that the Korean automaker has apparently developed a time machine. Of course, you don't need science fiction to figure out that Brett Favre will play another decade. "I'm honored to be here after 29 seasons and 50 years old. When you're older than most of the fans and coaches, owners ... it's tough taking orders from people... Should probably retire after this ... I don't know." Sounds about right. ...
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