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Breaking the Sarah Palin Trademark Story: A Lesson in Journalism Ethics
By Suzi Parker - Politics DailySometimes a light bulb goes off. One night at 2 a.m. I was reading a story by Matt Lewis about Herman Cain, a possible 2012 presidential candidate from Georgia. Pursuing the Cain story further, I discovered that he had trademarked the phrase "The Hermanator Experience." Trademark? Hmm. I wondered if Sarah Palin had trademarked something with the U.S. Patent and Trademark Office. It seemed like something she would do. A quick search and voila! Indeed, her longtime family attorney, Thomas Van Flein, had filed two applications with the office for the names Sarah Palin and Bristol ...
Sarah Palin Trademark Application Denied on Technicality
By David Knowles - AOL NewsWhat's in a name? The U.S. Patent and Trademark Office rejected an application filed on behalf of former Alaska Gov. Sarah Palin and her daughter, Bristol, that attempted to formally trademark both women's names. The reason? Palin forgot to sign the forms. Why would Palin and her daughter need to trademark their own names? As Politics Daily's Suzi Parker explains, it's all about protecting that special Palin brand. "Celebrities often trademark their names to protect their image or brand from others who might try to cash in on their likeness or use their name in an inappropriate way," Parker ...
Protecting the Palin Brand: Sarah and Bristol Go for Trademark Status
By Suzi Parker - Politics DailySarah Palin has become an industry. The former Alaskan governor has had books deals, starred in a reality television show and set up a political PAC that raised $3.5 million last year. Through midterm election endorsements, broadcast on her 2.7 million-fan Facebook page or via her 400,000 follower Twitter feed, Palin has cemented alliances to new GOP governors such as South Carolina's Nikki Haley and various members of Congress. But Palin is more than just a former mayor, governor, vice presidential candidate and political force. She has catapulted over most politicians to a status of ...
In Time for Halloween, the BP Oil Spill Costume
By Larry Knowles - AOL News(Aug. 17) -- Just when British Petroleum thought it had stanched the flow of oil and bad PR, this little item washed up like a tar ball on the shores of American commercialism: introducing the 2010 BP oil spill Halloween costume. Developed by costume supplier Fun World of Carle Place, N.Y., the slick getup depicts an oil rigger in a grease-stained jump suit bearing a wrench in one hand and a dead fish in the other. Dubbed the "Bad Planning" costume, a reference to the mock corporate name on the breast of the jump suit, the ensemble was unveiled earlier this month and is now available for ...
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